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Newsindia Live, Digital Desk: South Indian Cinema: South cinema is playing in the Indian film industry nowadays. Not only Pan India, these films are earning a bang at the box office in their native languages. Recently released (or was in discussion), the box office collections of three big films, ‘Saira’, ‘Hari Green Veera Mallu’ and ‘Mahavatar Narasimha’ have surfaced. It is clear from these statistics that where South Cinema is intact, and where it has received a little cold response.
Recent collection reports show that South’s films are performing mixed at the box office. While some films are earning record breaking, some are left behind in wooing the audience. While ‘Saira’ has surprised everyone by crossing the ₹ 200 crore mark, while ‘Hari Green Veera Mallu’ starring Pawan Kalyan has also made its presence felt. However, ‘Mahavatar Narasimha’ has not been so amazing.
The film ‘Saira’, which surfaced as a large surprise package, has rocked the box office. The film has crossed the ₹ 200 crore mark, which is a major achievement in itself. This performance of ‘Saira’ shows that if the content is strong and becomes a direct connection with the audience, then the movies can do amazing, and no one can stop them from earning record breaking. This figure has raised a new hope in the industry.
Power star ‘Pawan Kalyan’s most awaited film’ Hari Green Veera Mallu ‘is also in discussion. The film has so far collected ₹ 65.43 crore. This is an important figure, especially at a time when the audience has many options. Given Pawan Kalyan’s big fan following, the earnings show that the film is getting good support from the audience, and this figure may increase even more in the coming days.
Every film rocked the box office, it is not necessary. ‘Mahavatar Narasimha’ has proved to be such a film which has not been successful at the box office as expected. The film has so far grossed only ₹ 4.55 crore, which is relatively low. This shows that the film could not make a place in the hearts of the audience and its speed at the box office was slow. There must have been some shortage in the subject, story or promotion of the film.
These three films presents an interesting blueprint for the current situation of the South Indian film industry. While films like ‘Saira’ and ‘Hari Green Veera Mallu’ are pulling the audience to theaters and earning good money, films like ‘Mahavatar Narasimha’ are missing behind. This clearly shows that today’s audience wants a good story, strong performance and newness, only big names cannot be guaranteed every time. However, the reach and strength of overall South Indian cinema is continuously increasing.