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News India Live, Digital Desk: When Shahrukh Khan and Juhi Chawla together started their production house ‘Dreamz Unlimited’ in the year 2000, they hoped that their first film would create history. the film was ‘Still my heart is Indian’. Despite the huge budget, brilliant star cast and excellent promotion, the film failed to attract the audience to the theatres. Let us know why this film flopped at that time and why it is considered an ‘underrated masterpiece’ today.
Why did Shahrukh’s magic not work at the box office?
At that time, Shahrukh Khan had become the ‘King of Romance’, but in ‘Phir Bhi Dil Hai Hindustani’ he played the character of a TV reporter (Ajay Bakshi) who was involved in the TRP race.
Story ahead of time: The falling standards of media, TRP war and political nexus were shown in the film. This topic was quite new and a bit complex for the audience of the year 2000, due to which the film proved to be a flop.
Rise of Hrithik Roshan: At the same time, Hrithik Roshan’s ‘Kaho Na Pyaar Hai’ was released, which created such a storm at the box office that Shahrukh’s film could not stand in front of it.
Even today, the superhit songs of the film are on our tongues.
Even though the film lagged behind in terms of story, Jatin-Lalit’s music made it immortal.
title track of the film ‘Still my heart is Indian’ Even today it is considered a symbol of patriotism and fun.
‘I am the best’ And ‘Banarasi Babu’ Songs like these are the life of weddings and parties even today.
The chemistry of Juhi Chawla and Shahrukh gave such life to the songs that even today people watch them millions of times on YouTube.
Now this film has become a ‘cult classic’
Today, when social media and fake news are prevalent, people are watching this film again and calling it ‘a film ahead of its time’. The satire of media shown in the film suits today’s times. Shahrukh Khan himself admitted in an interview that the failure of this film had taught him a lot.
First and last film of the production house?
Shahrukh, Juhi and Aziz Mirza’s production house ‘Dreamz Unlimited’ could not bear the shock of this film. Although he later made films like ‘Ashoka’ and ‘Chalte Chalte’, it eventually transformed into ‘Red Chillies Entertainment’, which is the biggest production house in Bollywood today.