look news india
News India Live, Digital Desk: Ott Release: While some films are earning in Bollywood these days, some films are being beaten up badly at the box office. Recently released Sonakshi Sinha and Paresh Rawal starrer horror film ‘Nikki Roy and The Book of Darkness have also joined the list. The film made a huge budget of Rs 25 crore in Bani, but it is far behind in terms of earnings. According to reports, it has earned only 47 lakh rupees at the box office, which is a very small part of its budget. Why is so low earning? Generally, a film has to earn many times more than its cost to be a hit or superhit. The budget of Rs 25 crore for ‘Nikki Roy and The Book of Darkness’ is a huge amount, especially for the horror genre film. The earnings of 47 lakhs suggest that the film has failed badly to draw the audience to theaters. The film neither liked the audience, nor raised curiosity in them. Not only Sonakshi, the big name was behind the film: the film was directed by Sonakshi Sinha’s brother Kush Sinha. This was his first feature film, and in such a situation it is a major setback for him to flop. The film also featured experienced actors like Sonakshi Sinha, Paresh Rawal and Suhail Nayar, but their star power also could not save the film. The name of the film seems to be a mixture of horror, thriller and mystery, but perhaps the audience got something else. What do the people associated with the film say? According to reports, Kush Sinha is very angry with this failure of the film. He has specifically expressed his displeasure against the film ‘Saiyaraa’, although Saira and Nikki Roy have no direct relation with each other. He believes that his film’s box office performance was affected by Saira somehow. (There is probably an error or typo in Zee News’s Original article, as there is no recent film related to Sonakshi or Kush named ‘Saira’. It was probably in the context of anything else that is not stated properly.) It states that the uncertainty of the film industry: This incident again proves how uncertain the film industry is. Despite big stars, heavy budget and good marketing, a film can flop at the box office if he does not win the hearts of the audience. Success in the horror genre is also a big challenge, and the same happened with this film. Nikki Roy and The Book of Darkness have become another example in Bollywood that just the name does not work, but good story and viewer connectivity is the key to success.