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News India Live, Digital Desk: Box Office Collection: The future of films in Bollywood changes very fast. While some films become ‘blockbusters’, some films become ‘Dhadam’ at the box office on the first day. Seeing the condition of the recently released film ‘Metro in Dino’, it seems that it is stuck in a big storm. This romantic drama film, made in a huge budget of ₹ 100 crore, has earned just ₹ 36 lakhs in its first day’s Half Day Opening Collection! This collection is so shocking that seeing this, it seems that this film can prove to be badly ‘disaster’ at the box office.
‘Metro in Dino’ – Why is the alarm of danger?
Despite Anurag Basu directed and being multi-starrer, ‘Metro in Dino’ is not getting the love of the audience. After the hit film like ‘Life in a Metro’, the audience and trade pundits had high expectations from Anurag Basu’s film. It has big stars like Aditya Roy Kapoor, Sara Ali Khan, Anupam Kher, Neena Gupta, Pankaj Tripathi, Konkona Sen Sharma, Ali Fazal, and Fatima Sana Sheikh. Despite such big artists and a budget of ₹ 100 crore, this earning of the first day is very disappointing.
‘Shocking’ figure of Half Day Collection:
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Total budget: Around ₹ 100 Crore
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First Half Day Collection: Just ₹ 36 Lakh
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Situation: This collection is far below expectations. Opening of ₹ 36 lakh for a big Bollywood film is a sign of being a big ‘flop’. This has threatened the film’s box office future.
Possible reason behind weak opening:
There can be many reasons for such a poor start of a film:
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Marketing shortage: Perhaps the marketing of the film was not as effective, so that the audience did not know that such a film was coming.
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Tuff Competition: It may be that at the time of release, another big film or web series has been released, which has pulled its audience.
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Changing taste of audiences: Today’s audience prefers different stories and fast-paid content. Perhaps this film is slow or ‘dull’ according to him.
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Lack of strong mouth publicity: In the earnings of films, ‘Word of Mouth’, ie people who go to see from each other, are very important. If the initial response is not good, the collections do not grow.
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Not to present the subject matter correctly: It may be that the story or the way of presenting it could not touch the heart of the audience, as ‘Life in a Metro’.
Will this film be ‘box office disaster’?
For a film with a budget of ₹ 100 crore, the opening collection of just ₹ 36 lakh is more than the ‘flop’. Usually films with such a big budget do an opening collection of at least ₹ 10-15 crore. Now this film will have to do a miracle at the box office in the coming days to be a hit. The collections of the second and third day will be very important, if the film also wants to withdraw its cost.
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