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News India Live, Digital Desk: Box Office: There is a strange trend in Bollywood these days. While films compete to get their release date, sometimes one big hit becomes a problem for another upcoming film. Something similar has happened with Ajay Devgan’s much awaited film ‘Son of Sardar 2’. According to reports, ‘Son of Sardar 2’ has been postponed at the box office due to the storm of a new film (or existing hit film).
‘Syyara’ created a boom at the box office:
‘Syyara’ has earned such a tremendous amount at the box office, which the big pundits of the industry are surprised to see. Its unexpected and spectacular success has brought ‘tsunami’ at the box office. Releasing another big film in the presence of such a big hit film can directly harm its earnings. The excellent performance of ‘Sayyara’ has made Bollywood producers think whether it would be right to take off their film in such an environment.
Why postponed ‘Son of Sardar 2’?:
If sources are to be believed, the producers of ‘Son of Sardar 2’ do not want his film to compete directly with a strong competitor like ‘Syyara’ at the box office. In such a match, both films often have an impact on the earnings and it is not a ‘Win-Win Situation’. It is very important for any big budget film to get a clear release window so that he can earn according to his ability. This decision is completely commercial and strategic, so that the maximum profit for the film can be ensured. The first part of Ajay Devgan’s ‘Son of Sardar’ was also a hit, so there are high expectations from the sequel.
Waiting for fans increased:
Now that the release of ‘Son of Sardar 2’ has been postponed, the wait for Ajay Devgan’s fans has increased. He is curious to know when his favorite film will now be released. No concrete information has been revealed about how the script of the film and the rest of the preparations are going on.
It is not new in Bollywood that the release date of films is extended or changed for strategic reasons. Especially when a film is performing much better than expected at the box office, other producers consider to be prudent to avoid confrontation. It is the result of ‘Sayyara”s unmatched success that the much awaited film of a big superstar had to change the path of its release.