Why are Jio, BSNL and itel suddenly saying sorry? Learn the marketing game behind viral trends

News India Live, Digital Desk: Have you also seen something strange on social media in the last few days? Big companies like Jio, BSNL, itel and Boat, which are each other’s competitors, are suddenly saying the same thing. All of them are writing in their social media posts – #SorryNotSorry,

First these companies apologize to you for something, and then immediately say that they have no regrets. What is this all about? Why would a company apologize and then retract? Come, let us tell you the complete story behind this viral trend.

What’s going on on social media?

If you follow Twitter (now X) or Instagram, you may have seen these posts:

• jio Wrote that he is ‘sorry’ that due to its excellent connectivity you remain glued to your phone all the time. And then said… #SorryNotSorry.
• government company BSNL Also said, ‘Sorry’ for connecting every corner of the country, but #SorryNotSorry.
• smartphone brand itel He even said ‘sorry’ for your existing phone being broken… #SorryNotSorry.
• audio brand boat also apologized for its products which make you oblivious to the world.

Everyone is surprised to see why so many companies from different industries are doing this at the same time, with the same hashtag.

This is not a joke, it is a deliberate marketing game!

Actually, this is not a coincidence. This was a very clever plan Co-ordinated marketing campaign Is. When many big companies come together to deliver the same message, a curiosity is created among the people. People want to know what is happening. Such campaigns are run to generate this curiosity or ‘buzz’.

What is its purpose?

This is often done when a new product is about to be launched. In this case, most of the gestures smartphone company itel Are towards. His post mentions the broken phone and the new phone. It seems that itel is going to launch a new, very powerful or great smartphone soon and this entire environment is being prepared for the same.

These types of campaigns provide the following benefits:

1. Curiosity arises: People start talking about this trend and it automatically goes viral.
2. Discussion before launch: Even before the product hits the market, it settles in people’s minds.
3. Reaching more people: When brands like Jio and BSNL are involved in it, the news reaches crores of people simultaneously.

So, the next time you see such a strange trend, understand that it is not just a post, but a big marketing game going on behind the scenes, whose purpose is to grab your attention.