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News India Live, Digital Desk: The Scary Truth of Technology: Artificial Intelligence (AI) is spreading its foot rapidly in today’s world, and no area is untouched by its effect. While AI is opening the doors of new possibilities on the one hand, on the other hand it is also becoming a big challenge for some businesses. A shocking claim has emerged in this connection, which has created a stir in the tech industry. Famous AI search engine Perplexity’s CEO Arvind Srinivas has predicted that an entire profession will come to the verge of ending within just six months. Arvind Srinivas clarified in a statement that in the coming 6 months, that profession associated with the traditional web search would be completely ‘finished’, where people used to do money from ‘Googling’ (Googling). According to him, this situation is changing so fast that now the challenges have increased for the old type of web content and people associated with SEO (search engine optimization). He says that “web search is dead.” This is really a very big and worrying claim, especially for millions of people who are associated with the field of digital marketing, content writing and search optimization. Srinivas believes that traditional search engines, such as Google, only show a long list of links. The user has to click on several links to see their needs, in which both time and energy are wasted, and sometimes it becomes difficult to reach the correct information. This is the reason why ‘Google’ or searching a subject, a time -taking and often confused process. In contrast, Perplexity AI and other new AI search technology like this adopt a different way. These directly presents an accurate and brief answer to your question, just like an experienced person. Not only this, they also show source for their answers, so that you can check the authenticity of information. In this model you do not need to investigate dozens of links; Your time is left and you immediately reach your answer. When the user gets a full answer in a single click, why will he go to the websites that only show the advertisement and the content of the old Dharre? The same will affect the current ‘click-based’ economy. When people go less on websites, the income from advertisements shown on them will also be reduced. This is the root cause behind Arvind Srinivas’s claim: the model on which the web content and SEO’s business had been flourishing for decades, AI’s ability to react directly. Other large AI models like Google’s Gemini and Openai’s Chatgpt have now started giving direct answers, which further strengthens this trend. In intervening, this claim indicates a major change that will completely change our way of finding and consuming information on the Internet. This would have to adapt themselves to businesses that developed around the traditional search engine, otherwise they may face this fear of extinction. This is not a challenge but an opportunity, but it is certain that the future digital world will be very different.