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The ‘Mahakumbh’ of shopping has finally started, which we were eagerly waiting for. Amazon has played the bugle of its ‘Great Indian Festival’ sale, while Flipkart is prepared with the 12th season of its ‘Flipkart, Amazon, The Big Billion Days’ (BBD). It is not just a cell, but the biggest shopping season of the year, which decides about a quarter of the annual earnings of these two companies.
If you are a member of Amazon Prime or Flipkart Plus, then this celebration has started for you 24 hours ago, that is, from 22 September.
Why will the ‘tsunami’ of offers be this time?
This year’s cell is going to be special due to two big reasons. First, the demand for stopping the purchase from the month of August, and second, the decision of the government which will directly affect your pocket. Recently there has been a major change in the GST rates, under which the tax on big and expensive products like TV, AC, and washing machines has been reduced from 28% to 18%.
This means clear – now you will now have a discount of cell discounts on these products as well as GST Double advantage Is going to meet Experts believe that this year, the purchase of electronics and big appliances can break all the previous records this year.
Target to reach one billion people: Flipkart’s ‘Big’ plan
Flipkart wants to leave no stone unturned this year. The company’s group CEO Kalyan Krishnamurthy has said that his goal is to deliver his service to one billion people this season. Flipkart has prepared a strong army to meet this big goal:
- 4 lakh employees: From warehouse to delivery, a team of 4 lakh people will ensure that your goods reach you right and time.
- Special look at small cities: The company is also expecting bumper buyer from Tier-2 and Tier-3 cities, especially from the new generation i.e. Gen Z, which is preferring to buy through live commerce and short videos.
Amazon is not even behind
Amazon is also fully prepared for this Mahamukabale. The company has opened 12 new warehouses in 400 cities and has given jobs to more than 1.5 lakh people for this season. To make shopping easier, Amazon has expanded facilities like ‘Amazon Pay Letter’, so that you can shop without worry.
All previous records will break: estimate of sales of 1.2 lakh crores
The market analyzing the market, Detum Intelligence, estimates that this festive season is going to be the biggest season for the e-commerce market in India so far. According to the report:
- Sales in 2025: Sale this year 1.2 lakh crore rupees Can reach
- Sales in 2024: Last year this figure is almost 1 lakh crore rupees Was.
- Sales in 2023: Last year from him 81,000 crore rupees Was.
These figures clearly show that this year’s cell is not just big, but is going to be ‘historic’. So prepare your list, because this storm of offers has knocked on your door.