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News India Live, Digital Desk: Chal Meri Luna…”, “Dum Laga Ke Haisha”, “Kuch Khas Hai Zindagi Mein”… These are not just the lines of advertisements, but a part of our memories. The storyteller who created these memories, the father of Indian advertising Piyush Pandey is no more. He passed away at the age of 70, but he has left behind a legacy of advertisements which will remain immortal forever.
Piyush Pandey made advertisements not just 30 second breaks, but small heart-touching stories. He made the lives of common Indians, their emotions and their desiness the heroes of advertisements. Come, let us remember 8 such iconic advertisements made by him, which India will never be able to forget.
1. Fevicol: The joint that never broke
“Hold on, don’t let go!” – Advertisement of Fevicol means another name for laughter and trust. Be it the ad of people sitting in a crowd on the roof of a bus or the “Anda Wala” ad, Piyush made Fevicol not just a glue but a symbol of strength and unbreakable relationship. These advertisements were so simple and funny that every child liked them.
2. Cadbury: “Something special…”
When a girl breaks the security cordon and starts dancing on the field in the middle of a cricket match, the whole country dances with her. This advertisement with the tagline “Asli Swaad Zindagi Ka” made Cadbury not just a children’s chocolate, but a part of every happy occasion. This advertisement is still considered one of the best moments in the history of Indian advertising.
3. Asian Paints: “Every house says something”
Through this campaign, Piyush Pandey gave a voice to the walls of the houses. He told that a house is not just a structure made of bricks and stones, but it houses the memories, dreams and stories of the people living in it. It was a very emotional and successful campaign which touched the hearts of people.
4. Mile Sur Mera Tumhara: The song that united the country
It became not just an advertisement, but a national song. This song, aired on Doordarshan in 1988, beautifully expressed the feeling of unity in diversity of India. Piyush Pandey had written the lyrics of this song, which even today gives goosebumps and fills every Indian with pride.
5. Fevikwik: “In a pinch”
“Hey! They caught fish with Feviquick!” – Who can forget that advertisement of the fishing man. Feviquick’s advertisements are the best example of how to convey your message in less words and with humor.
6. Luna: “Come on my Luna”
Piyush Pandey took the journey of a common Indian to every home with this jingle. It was directly connected to the aspirations and needs of the people of that period.
7. State Bank of India (SBI): “Anyone Anywhere Banking”
Piyush Pandey was also the brain behind SBI’s “The Banker to Every Indian” campaign. He presented the bank not just as a place to deposit money but as a trustworthy partner of the common man.
8. “This time Modi government” (2014 Campaign)
Coming out of the world of advertising, he proved his words in politics also. The slogan “Abki Baar Modi Sarkar” for the Bharatiya Janata Party in the 2014 Lok Sabha elections was his contribution. This one line had changed the atmosphere of the entire election.
Piyush Pandey may be gone, but his creativity will always be alive with us in the form of these advertisements.