look news india
Mumbai: Amidst the ever-increasing crime news, sensational headlines and barrage of negative news and content across digital and traditional media, Go Spiritual has launched a positive and comforting digital campaign. This campaign is an effort to return peace, positivity and emotional balance to the minds of people.
The title of this campaign is –
“Bored with crime, negative and bad news and content all day long? Get positive, inspirational, wellness and spiritual content on the Go Spiritual News Magazine app”.
The campaign states that constant viewing of negative news has a negative impact on mental health and the way out is through spiritual and positive content.
Research and anecdotal experience show that chronic exposure to crime and negative news increases anxiety, fear, and mental fatigue. This adds stress to everyday life, impacts relationships, and can lead to irritability or withdrawal in behavior. Keeping this in mind, this campaign inspires people to move towards positive and relaxing content.
An engaging video has been released as part of the campaign, showcasing the difference between negativity and spiritual peace through calming visuals, soft music and impactful text.
The Go Spiritual News Magazine app, now available on the Google Play Store, gives users an easy and seamless mobile experience. The app is packed with positive and inspirational content that guides you towards peace of mind and holistic development.
The app is like a digital spiritual haven with easy step-by-step guides to yoga and meditation, expert opinions on wellness and mindfulness, information on Ayurveda and organic lifestyle, special health tips for senior citizens. It also features travel information on holy pilgrimage sites, temple history, festival coverage, inspirational stories, exclusive interviews with spiritual leaders, feature articles, book recommendations, healthy and traditional Indian recipes, and information on spiritual events and community activities.
Go Spiritual is a dedicated spiritual and wellness organization promoting spiritual awareness, philanthropy, mental health, holistic health, spiritual tourism, media, events and organic lifestyle. Recently it has launched Go Spiritual News Magazine App after the success of its organization. Also, it is preparing to launch Go Spiritual OTT soon, which will be completely based on positive, inspirational and spiritual content.
As the spiritual and social arm of Approach Entertainment and Communications Group, Go Spiritual is committed to serving the emotional and spiritual needs of the society. The group is founded and run by Sonu Tyagi and is active in Mumbai, Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad and Jalandhar.
Sonu Tyagi is an award-winning writer, director and producer. He has professional qualifications in advertising management, journalism and filmmaking. He has worked in leading advertising agencies and media houses of India. He is the co-producer of the popular spiritual web series ‘Two Great Masters’, producing the international film ‘Liberation’ and the creative producer of the upcoming satirical comedy film ‘Camp Descent’.
Approach Entertainment & Communications Group has received many prestigious accolades such as the Biz India 2010 Award, Service Excellence Award by the World Marketing Organization and PR Company of the Year at the Business Tycoon Awards.
Sharing his views on the campaign, Sonu Tyagi, Founder, Go Spiritual and Approach Entertainment said,
“In today’s world, negative, criminal news and content is damaging mental peace and social balance. In such a situation, we need to choose content that soothes and uplifts us. This campaign is an invitation to step away from the stressful news and connect with the ancient spiritual heritage of India. Through the Go Spiritual News Magazine app, we are bringing positivity and balance directly to the people.”
