Clothes made of coal, helplessness of workers:

Think, there is a small room. The window is closed, the sun is meditating outside and there is a furnace -like heat inside. Sweat stands near the dyeing machine. The smell of smoke has dissolved in his breath. This is the reality, which the fashion industry cleverly hides behind its glowing showrooms and advertisements.

The latest report of Fashion Revolution from London has removed this layer. Report is named “What fuels fashion?” And it is clearly written in it-the billions of dollars of copes are still running by burning coal and gas.

Smoke in supply chain
The world’s 200 largest fashion brands were investigated. These are companies whose annual earnings are more than $ 2.7 trillion. But all these failed to fulfill the responsibility of fighting the climate crisis.

• Only 18% of the brands said that they would get rid of coal.
• 10% stated any concrete plan to bring renewable electricity to the supply chain.
• And only 7% mentioned that they would adopt electrical options instead of old boilers and furnaces.

Meaning, more than 90% of brands are still doing what was done a hundred years ago: burn coal, heat furnace and color clothes.

The easiest solution, yet failure
The report says that the fashion industry has the easiest opportunity for climate action-Clean heatThat is, the use of technology such as heat pumps and electric boilers, which already exist and can be adopted without major interruption in the industry.

Professor Jain Roseno of Oxford University says- “Most of the process of textile industry does not ask for heat above 250 degrees. That is, this sector can completely get out of fossil fuel. Just companies will have to show courage.”

‘Hotspot’ for workers
This report has put out another dangerous truth. No brand of increasing heat and moisture inside factories shares a brand. This means that the workers, who are already struggling with sweat and hot furnaces, are neither getting security nor their condition. The report says-If these companies make up data, the unions can fight the rights of the workers and fight the rights, and the brands will also realize their responsibility.

Famous but on zero
Out of 200, the average brands scored just 14%. Think, big names like Forever21, Rebok, Urban outfitters, Fashion Nova came directly to the zero. At the same time, some brands like H&M (71%) and Puma (51%) looked a bit better.

Just accounting, no accountability
The report has clearly stated that these companies are playing only on paper. Many brands show renewable energy credits and say that they are green, while the reality is that coal and gas are still burning in their factories. Real climate action means-run with renewable energy every hour, real time.

Clean heat, cool work
The report has suggested a new structure-“Clean Heat for Cool Work”Meaning that the furnaces of factories become electric, then not only the greenhouse gases will be reduced, but the workers working inside the factory will also feel some relief. Low smoke, little protection from low poisonous air and heat.

straight Talk
Fashion brands specialize in selling new designs and new trends, but their factories still burn coal and wood like a Victorian era. If these companies still do not change, then ‘sustainable fashion’ will remain just a false slogan.

The message of the story is clear: The clothes hanging in our shelves cannot be really “cool” unless the furnaces that make them are “clean”.