A thrill like the stock market! Now common people’s money will be used in films, big bang in cinema business worth ₹22,000 crore. The thrill of the stock market! Now, money from the general public will be invested in films—a major breakthrough in the ₹22,000 crore cinema business.

The Indian entertainment industry is currently going through the biggest change in its history. Just as you and I earn profits by buying shares of companies in the stock market, in the same way now we are going to get the opportunity to invest in films also. New and modern funds are about to enter the country’s huge cinema business worth about Rs 22,000 crore. This step will not only provide strong backup to the film makers, but will also open new avenues of earning for common and big investors.

Corporate funding and entry of new avenues in films

Till now the right to invest money in films was limited to a few production houses, distributors or big financiers. Many times there was an atmosphere of uncertainty regarding the funding of films. But now preparations are underway to make this ₹ 22,000 crore market regulated and corporative. The arrival of new funds will bring transparency in the film production process and risk management can be handled better.

What is this new investment model and how will it work?

Under this new system, efforts are being made to bring the cinema business on a structured platform like the stock market. Under this, big investment funds, venture capitalists and even retail investors will be able to buy stake in films through a project or production house. A certain portion of the earnings from the film’s box office collection, OTT rights, satellite rights and music rights will be given to investors as dividend or profit in proportion to their shares.

Indian cinema and regional markets will get a boost

The entry of these new funds will not only benefit Bollywood but also regional cinema (like South, Bhojpuri, Marathi and Bengali cinema). There is a huge demand for content in the local markets, but due to budget constraints, many of the best stories do not reach the screen. With the new investment model, cinema theaters and local film makers from every corner of the country will be able to get the necessary financial assistance to make their mark at the global level.

Risk and safety rules for investors

Like the stock market, in the cinema business too the possibilities of profit and loss are equal. If the film is a superhit at the box office, investors can get bumper returns, while if the film flops, there is a risk of financial loss. However, to make it safe with the entry of new funds, strict financial rules and risk-sharing agreements are also being prepared, so that the interests of investors can be protected.