look news india
When it comes to getting a job in the corporate world, people usually think of sending CVs to job portals for months, waiting for HR to respond and searching for recommendations for referrals. But in this modern era of digital revolution and professional networking, the old rules of getting a job have completely changed. Recently, one such inspiring case has come to light on social media and LinkedIn, where a young professional was neither actively looking for a job nor had any recognition from anyone in the company. He simply sent a discreet message to the Chief Marketing Officer (CMO) of a top company and within no time he got a job offer of Rs 17 lakh per annum.
This incident is living proof that if you have the right skills and know how to identify the real problem of a company and present its solution, then the formalities of the traditional resume can be left behind.
There was no magical formula behind this success, but a very thoughtful ‘Cold Outreach’ approach. Instead of soliciting a position or sending a clichéd message like “Please review my resume,” the concerned professional took a deep dive into the company’s recent marketing campaigns and user funnel.
He found that there were some fundamental flaws in the company’s landing pages and brand ads, which were causing their customer acquisition costs to increase. The young man sent a short and precise inbox message to the CMO on LinkedIn, not as a complaint, but as a creative solution. In that message he simply outlined which 3 quick changes to the company’s existing campaign could increase the conversion rate by 15 to 20 percent. At the end of the message he also attached a small sample framework.
When a C-Suite executive at a top company receives hundreds of job-seeking messages in his inbox every day, he usually ignores them. But in this case, the CMO’s attention was immediately drawn to that message because the candidate was not talking about himself, but about the growth of the company’s business.
The case-study given in the message was so insightful and relevant that the CMO immediately called his core marketing team to discuss it. During a virtual call of just 15 minutes, the candidate explained his views with statistics. Impressed by the candidate’s business acumen and result-oriented approach, the management felt that this talent should be onboarded directly instead of engaging in the usual hiring process and an official offer of ₹17 lakh CTC was made right then and there.
This phenomenon is not limited to the success of just one person, but gives a new perspective to thousands of youth starting their careers in Uttar Pradesh (especially Lucknow, Kanpur, Varanasi) and cities like Delhi-NCR, Bengaluru and Pune. In today’s time, even sitting in Gomti Nagar or Hazratganj of Lucknow, a youth can directly reach the top executive of a multinational company of America or Bengaluru.
In the traditional education system, students are only taught to create formal degrees and CVs, whereas modern startups and tech companies demand ‘Proof of Work’. If a candidate can analyze a company’s product or service and show how it can increase their revenues or reduce costs, their geographic location or college degree does not matter.
If you also want to contact founders or decision makers of companies through LinkedIn, X (Twitter) or email, it is extremely important to avoid these major mistakes:
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Copy-pasting general templates: Generic messages like “Hi Sir, I am looking for a job in your company” are instantly put in spam. Each message should be customized as per the actual requirement of the company.
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Attaching the CV at the beginning: Instead of sending your resume in the first conversation, keep the conversation focused on a company problem or project.
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Writing unnecessarily long messages: Senior officers do not have time to read long paragraphs. Keep your point clear in 100 to 150 words and bullet points.
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Just praising yourself: Instead of touting your degrees and accomplishments, explain how you can make the company’s job easier or better.
In today’s corporate landscape where Artificial Intelligence (AI) and automation have replaced many basic jobs, companies need employees who can think independently and solve problems.
This ₹17 lakh offer proves that jobs have not disappeared, but the way of getting them has changed. When you move out of the mindset of a simple ‘job seeker’ and present yourself as a ‘solution seller’ (solution provider), opportunities will automatically come to you.