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News India Live, Digital Desk: Whenever the word ‘superstar’ is mentioned in the history of Indian cinema, the first name that comes to mind is Rajesh Khanna. Girls would fall in love with his smile and his white Fiat car would turn pink with lipstick marks. But was this craze for ‘Kaka’ just the magic of his acting or was there a mastermind behind it? These days, a video of an old publicity agent of Rajesh Khanna is becoming increasingly viral on social media, who has revealed the ‘PR Game’ behind the success of the superstar in such a way that everyone is stunned to hear it.
The ‘real game’ behind the crowd and madness
It has been claimed in the viral clip that the huge crowd and crowd of screaming girls seen during Rajesh Khanna’s public appearances was not always spontaneous. The former publicity agent says that during that period, special strategies were adopted to make Rajesh Khanna’s stardom ‘larger than life’. According to the agent, ‘cracking crowds’ were often called outside airports and premieres to create an atmosphere as if the entire country was crazy behind them.
The ‘myth’ of white car and lipstick marks
The most famous story related to Rajesh Khanna is about his white car. It was said that girls used to kiss his dusty car. This has also been taken a dig at in the viral video. The agent indicates that to spice up the stories of stardom, such incidents were sometimes exaggerated so that it would be discussed in the press and media. This revelation is a big shock for those fans who have considered it a symbol of true craze for Rajesh Khanna for decades.
Unique record of 15 back-to-back hits
No matter what the publicity agents claim, the figures cannot be denied. Rajesh Khanna still holds the world record of giving 15 consecutive solo hit films, which even Amitabh Bachchan or Shahrukh Khan could not break. Films like ‘Aradhana’, ‘Kati Patang’, ‘Anand’ and ‘Amar Prem’ made him a household favorite. Experts say that publicity can bring someone into limelight, but the audience inside the theater stays only because of talent.
Was the first superstar made on the basis of PR?
Cinematic experts believe that Rajesh Khanna came at a time when India needed a romantic hero. Publicity may have added fuel to the fire, but his charisma and way of talking with his head down was completely original. Social media is divided into two groups on the viral video. Some people are considering it a part of ‘image building’, while Rajesh Khanna’s staunch fans are calling it an attempt to tarnish his legacy.