look news india
India’s women cricketers, who won the World Cup trophy after hard work and a long wait on the cricket field, are now being showered with money. After this historic victory, his brand value has also reached crores.
According to a PTI report, the brand value of players like Smriti Mandhana, Shefali Verma and Jemimah Rodrigues is likely to increase by more than 50 per cent, resulting in endorsement deals worth more than Rs 1 crore individually, according to the management companies that manage them.
Brands interested in making these companies the face of their advertisements can range from automobile companies to banks and FMCG companies. Deals are also expected with companies in the sporting goods, lifestyle, beauty and personal care and education sectors.
The brand value of top players has increased two to three times. The brand value of Jemimah Rodrigues has increased from Rs 60 lakh to more than Rs 1.5 crore. Shefali Verma’s brand value has increased from Rs 40 lakh to more than Rs 1 crore. This victory will further strengthen women’s cricket in the professional market.
Along with the brand value, the fan base of the players on social media has also increased. The number of followers has also increased in a short time. The number of Jemima’s followers has increased significantly.
After this historic performance, the players are getting huge rewards. Tata Motors has announced that all players will be given the best model of the soon to be launched Tata Sierra. This honor is in addition to the prize money of ₹51 crore given by BCCI to the team and support staff and awards announced by state governments.
