look news india
Nowadays, every other youth around us is joining the race of becoming a full-time content creator, YouTuber or Instagram influencer by leaving the job or stopping studies midway. Seeing the stories of luxurious lifestyle, collaboration with expensive brands and earning of lakhs and crores seen on social media, it seems that making a career in this field is very easy and fun.
But Prarthana Jagan, a famous content creator and former model from Bengaluru, has chosen a completely different and wise path, moving away from this sheepish behavior. Despite having more than 12 thousand followers on Instagram, he has continued his corporate job with full dedication along with creating content. The reasons behind his decision bring out such a bitter truth of the world of social media, which no one usually talks about.
10 years long journey and decision of corporate job
Prarthana is currently 29 years old and she is not a new creator, but has been a part of this industry for the last 10 years. She started modeling and creating video content right from her college days at the age of just 19. But when his studies were completed, he deliberately chose to do an ordinary 9 to 5 corporate job.
currently praying in a company Product Marketing Manager Working as. He clearly believes that content creation is a medium to fulfill his creativity and hobbies, and not the main means of running his household.
When money was not received even after 8 months of work…
Prarthana says that her decision is based on some very bitter and bad experiences in her early career. During his journey, he experienced a period of unemployment for about 9 months, which made him understand the importance of business and money.
Brand partnership and pain of late payment
“During that difficult period of nine months, I had to work with some big and complex brands. You will be surprised to know that some Indian brands did not pay me even for a full 8 months after the completion of my work, whereas in many places it was very common to have a payment cycle of 90 days. I was tired of repeatedly emailing and messaging the brands for money. However, in this matter, international (foreign) clients are much more professional and on time. Let’s pay.”
Due to this uncertainty, Prarthana was forced to think whether a secure future could be imagined only by relying on social media earnings?
Corporate Life vs. Influencer Lifestyle: Understand the Difference
Prarthana has seen both the worlds very closely. According to him, the major differences between a fixed job and a life dependent only on content can be understood as follows:
When ‘likes and views’ of social media start controlling life
Prarthana believes that when your entire livelihood depends only on social media data, an invisible mental pressure starts building on you. In such a situation, views on Instagram or YouTube are no longer just numbers, but they start affecting your everyday life, your happiness and your mental state. When the views decrease, the fear of financial security begins to haunt, which can push any person towards depression.
Prarthana Jagan’s most important advice for youth
Today, looking back after five years, Prarthana is very happy with her decision. She says the regular income from a corporate job gives her the freedom to choose any brand deal wisely. If they do not like the product of any brand, they immediately refuse that deal without fear of any financial loss.
He clearly says that unless you are completely established and strong financially, leaving your ongoing job or studies and relying only on content creation is a huge financial risk. The wisest approach is to approach social media slowly and with a backup plan.
