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News India Live, Digital Desk: Tinder brings new feature for premium users: Tinder is quietly testing a new feature, which has brought people into the discussion. Some users now see a new option inside their discovery settings, which is a height preference filter. The test is currently limited to selected tinder gold and platinum customers and allows them to determine a specific height limit for potential matches.
This update was first seen by Reddit user, who saw the new setting and shared a screenshot. Although not everyone has access to this yet, it is clear that Tinder is trying to fix how users can control their match priorities.
Premium users may soon get more control over their swipes
Tinder Already allows users to determine basic preferences such as age, gender and distance. Many users also use their bios to explain what they want in their partner, including height. But now, this new setting can take users one step forward.
If you have ever seen someone writing that “6 feet tall or not disturb,” then it is basically a tinder that is turning it into a real option, but behind a pavall. This setting does not completely block those who do not match the favorite height, but it affects who appears more often in your feed.
This means that if a user prefers 5’10 “or longer matches, the algorithm will prioritize the profile that fulfills that criterion. People of small height can still be visible, just less often. This small change can make a big impact on the experience of the app.
Has there been any change in the way Tinder sells membership?
This height filter subscribers take more control to make the Tinder’s paid plan more attractive. Till now, subscription mostly gave advantage to see more swipes, visibility boosts or the ability to see who likes you. But such a fine setting takes into the area where the app more directly molds the results according to its own.
Some users may consider it helpful, but others may consider it to be problematic. Dating apps already face a lot of criticism to focus a lot of focus on superficial characteristics. Adding something like a height to the filter can only lead to further boost. Nevertheless, for many users, especially those who already manually filter matching manually, it can be seen as simplifying the current behavior by the tinder.
As of now, this feature is still under testing and there is no official deadline for its broad rollouts. But if it performs well, it can become a permanent part of the premium offering of the app.