The posters of missing children in Delhi were being used to promote the film, the makers broke their silence:

News India Live, Digital Desk: Rani Mukerji’s famous film franchise ‘Mardaani’ is known for its serious story and strict policing. Recently, a controversy had arisen on social media, where posters of ‘Missing Children’ were put up in some areas of Delhi. ‘Mardaani 3’ Was being told the promotional strategy. Now the makers of the film have issued an official statement clarifying their position on this entire matter.

According to the report of Live Hindustan, the makers have completely rejected these claims and called it extremely insensitive.

1. What was the whole controversy?

The controversy started when advertisements and posters of missing children were seen in some public places in Delhi. Some users on social media started speculating that this is a ‘guerrilla marketing’ way to promote Yash Raj Films’ (YRF) upcoming film ‘Mardaani 3’. Since the film’s themes often revolve around human trafficking and crime, people thought it was a part of the film.

2. Official statement from the makers

Seeing the growing controversy, the makers of the film have made it clear that they have nothing to do with these posters. He said:

Protest against insensitivity: “It is against our ethics to use a serious and sensitive issue like missing children for the promotion of any film.”

Truth: The makers clarified that those posters could be real or part of some other campaign, but they have no connection with ‘Mardaani 3’.

3. Fans are waiting for ‘Mardaani 3’

Rani Mukherjee’s ‘Mardaani’ (2014) and ‘Mardaani 2’ (2019) were well received by the audience and critics.

Return of Shivani Shivaji Roy: Fans eagerly want to see Rani Mukherjee once again in the powerful avatar of Senior Inspector Shivani Shivaji Roy.

Social Message: The makers of the film have assured that whenever the film comes out, its announcement and promotion will be done in a respectable and official manner.

4. Limits and ethics of marketing

This is not the first time that questions have been raised on the promotion of a film, but in the case of ‘Mardaani 3’, the makers have immediately clarified that they do not want to make fun of the real problems of the society.