There is a boom in the business of the country on the festival of colors Holi. People made huge purchases in the markets and started celebrating Holi. According to the survey conducted by the Traders Association, people made purchases worth more than Rs 50 thousand crore to celebrate Holi (Holi 2024). This figure is expected to increase. Apart from this, the impact of Prime Minister Narendra Modi's Vocal for Local was also clearly visible on the market. While shopping, people stayed away from products made in China.
Holi brought life to the market
A survey by the Confederation of All India Traders (CAIT) found that Holi has revived the market. Self-reliant India Mission got full support not only from industrialists but also from the public. According to CAT data, this time the sales of Chinese goods remained sluggish on Holi. A business worth more than Rs 5000 crore has been done in the national capital Delhi alone.
People don't want to buy Chinese things
CAT National General Secretary Praveen Khandelwal said that after the violent clash in Galwan Valley in 2020, people have a negative attitude towards goods made in China. Earlier consumers only wanted cheap Chinese goods. But, now his thinking has changed. Its clear impact was visible on Holi shopping. Boycott of Chinese products is going on. CAT also wants to rid India of goods made in China.
PM Modi greeted the countrymen
Earlier, PM Modi also took to social media platform X to wish Holi to the countrymen and said that they should celebrate this festival of colors with love and harmony. I hope this Holi will fill all your lives with new energy and enthusiasm. People took part in Holika Dahan program across the country on Sunday night.