look news india
Thus the LinkedIn platform is mostly used by working professionals. This Microsoft-owned platform has millions of users in India. Here people showcase their work, look for work, find talented employees for themselves. In other words, most of the work related things happen on LinkedIn. But now there is talk that LinkedIn is soon bringing short video feature for its users.
Short video feature will be launched
If LinkedIn does indeed come with a short video feature, it would compete with popular apps like Instagram, TikTok, and YouTube. It is possible that the company is planning to launch the current trending short video feature to bring more users to its platform.
What does the company say?
Regarding this feature, the company spokesperson says that the aim of LinkedIn is to provide useful videos to the users. The report states that the company is currently testing a new feature to display relevant videos on LinkedIn. Algorithms are also being tested to determine how to deliver the right video to users.
Unofficial look revealed
However, not much information has been revealed about this feature yet. But a demo shared online shows an unofficial look at the feature. In which a video button and a short video feed are visible in the app like TikTok and Instagram.
A special team created by LinkedIn
The report also says that LinkedIn is working on this new feature to attract content creators. Creating and organizing a special team to encourage new creators. But unlike TikTok and Instagram, LinkedIn users don't have millions of followers. Therefore, less following of creators compared to TikTok stars is a big challenge on this platform.
Moreover, on the other hand, X is also trying to become a video platform in which content creators can earn directly by posting videos. Therefore, technical experts say that it will not be easy for LinkedIn to survive in the video sector.