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News India Live, Digital Desk: If you are planning to buy a new smartphone, smart TV or a new AC to get relief from the scorching heat, then this news is important for you. Prices of consumer electronics and home appliances will rise by the end of April. 5 to 15 percent Another big increase is going to happen. This is the third major price hike this year after January and February, which has shaken the budget of the middle class.
Why are smartphones and smart TVs becoming expensive?
The biggest reason behind the rise in prices of smartphones and TVs ‘AI Tax’ And a global chip crisis is being considered.
Shortage of memory chips: Companies like NVIDIA and Google are building large-scale AI data centers, which has led to a severe shortage of DRAM and NAND memory chips. Because of this the cost of the component 50% to 170% Has increased till.
Cost of AI Features: The need for AI-focused processors and more RAM (12GB-16GB) in new smartphones has increased production costs.
Estimated increase: smartphone prices 10-15% and tv prices 7-10% There may be an increase of up to.
‘Triple attack’ on AC and fridge
As soon as the summer season starts, there is a huge increase in the prices of air conditioners (AC) and refrigerators. There are three main reasons for this:
Raw Material: There has been a surge in global prices of copper, steel and aluminium.
New Energy Standards: Effective from January 2026 BEE (Bureau of Energy Efficiency) Manufacturing costs have increased due to the new star rating rules. Now the new 5-star ACs are 10% more efficient than before, but also costlier.
Logistics and dollars: The cost of freight has increased due to the weakness of the rupee against the dollar and tension in the sea routes (Red Sea and Hormuz).
Which companies are increasing prices?
Blue Star and Daikin: These companies have increased the prices since April 5% to 12% An increase of up to.
Haier and LG: They have worked on 3-star and 5-star models for approx. 7% to 10% The prices have been increased till.
Smartphone Brands: Samsung, Vivo, Oppo and Xiaomi have also indicated additional increases of up to 10% on select models.
Is there still a chance to save?
Experts say there is still old stock available on many e-commerce platforms and retail stores before the price hike is fully implemented. Apart from this, consumers can still get some relief through credit card offers and no-cost EMIs from banks. However, when the stock with new MRP comes into the market from next month, these products will become completely expensive.
