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News India Live, Digital Desk: The politics of West Bengal and the elections there have always been a topic of discussion across the country. The atmosphere there, the noise of rallies and slogans is different. But, this time amidst the hustle and bustle of elections, Trinamool Congress (TMC) has adopted a method of campaigning, which is not shouting, but directly touching the heart. You may have heard a name on social media or in the news ‘Lokkhi Elo Ghore’.
Let us understand in simple language what this matter is and why it is being discussed so much.
What is ‘Lokhi Aloe Ghore’?
In Bengali language, ‘Lokkhi Elo Ghore’ means ‘Lakshmi has come home’. Actually, this is a short film which has been released by TMC. But this is no ordinary film. Through this, Mamata Banerjee’s government is implementing its most popular scheme. ‘Lakshmir Bhandar Scheme’ Is spreading success stories to the people.
We all know how much saving even Rs 500 or Rs 1000 every month means for a woman from a middle class or poor family. Sometimes child’s fees, sometimes medicine, sometimes small ration for the house – when hands are tight, this small amount does not seem less than a big relief. This very feeling has been woven into this film.
Not just votes, it’s about women’s self-respect
Politics has its place, but among the women of West Bengal, Mamata Banerjee’s image is that of a ‘didi’ who understands the pain of the house. In this campaign, the speech of any big leader has not been shown, but the stories of common women have been put forward.
It shows how when the government aid money comes directly into the bank account of the woman of the house, she does not have to lend a helping hand to anyone. She feels self-reliant. This is the reason why in the villages and towns of Bengal it West Bengal welfare schemes The film is making people, especially women, emotional.
Smart way to beat the opposition
Often parties throw mud at each other in elections. But TMC has changed its strategy here. He has resorted to testimonials to answer the opposition. When a common woman comes on camera and says, “Yes, I have got benefits,” it has more impact than any election speech. it political campaign strategy Now it is slowly going viral on social media and is also being seen a lot on places like Google Discover.
Why could this prove to be a gamechanger?
In Bengal, ‘Lakshmi’ does not just mean the goddess of wealth, there every daughter and daughter-in-law is considered the Lakshmi of the house. The project and the film have been named in a way that is deeply connected to Bengali culture and sentiments. Elections are near and inflation is a big issue. In such a situation, reminding that “we took care of your pocket,” is a strong political bet.
If you keep an eye on the politics of Bengal, then understand that ‘Lokki Aloe Ghore’ It is not just a film, but a very thoughtful strategy to target the women vote bank. Now it will be interesting to see whether the public approves of this emotional appeal or not.