look news india
With the beginning of the festive season, a period of rhetoric and controversies regarding advertisements has also started. Popular jewelery brand GIVA has taken a big step after the debate on social media regarding its recent Rakshabandhan advertisement. There was a constant discussion about this advertisement featuring Bollywood actress Kriti Sanon, after which the brand has now completely removed this campaign from all digital and media platforms.
What was in this advertisement of GIVA and why did the controversy start?
In this advertisement, actress Kriti Sanon was seen in a beautiful and traditional ivory colored ethnic outfit. It was initially praised for its festive fashion and Kriti’s wonderful presentation, but people started to have different reactions on social media regarding some aspects of the ad and its theme.
On this auspicious occasion of festivals, this campaign of the brand was created to showcase the synergy of traditions and modernity, in which an attempt was made to make pets a part of the festive joy. However, this matter continued to gain momentum amid heated discussions and debates on various platforms.
GIVA issued an official statement clarifying
Amidst the controversy and growing discussions, jewelery brand GIVA has issued an official statement clarifying its position. The brand shared its message on social media saying that they have deep respect for Indian culture, traditions and every festival.
“We always believe in celebrating these happy moments with the entire family and this time we wanted to include our pets in this love and celebration,” the brand wrote in a statement. Along with this, the brand clarified that their intention was not to hurt anyone’s sentiments at all.
Advertisement removed from all media platforms
Respecting the sentiments and reactions of the people, GIVA has taken this tough decision without any delay. The brand has announced that they have removed this ad from all media platforms as a precaution.