look news india
The youth of the country have now found a very unique, funny and sarcastic way of expressing their anger against the poor functioning of the system, dilapidated infrastructure and civic problems. ‘Cockroach Janata Party’ (CJP), which has been making headlines on social media for some time now, is no longer limited to just the internet, but has directly taken to the streets. The first ground campaign of this virtual party #LifeOfACockroach is spreading like wildfire on social media and is making a direct and sharp attack on the poor functioning of the Municipal Corporations.
What is #LifeOfACockroach campaign and how is the pressure being created on the administration?
Under this unique campaign, supporters of ‘Cockroach Janata Party’ and the aware youth of the country are going to their respective cities and recording on their cameras the deadly potholes on the roads, heaps of garbage on the roads, switched off streetlights and the gross negligence in government offices. These videos and pictures are being tagged with the official handle of CJP on social media. The party claims that by amplifying these civic problems on a large scale, direct pressure will be put on the sleeping administration and officials to take action.
A man came on the road wearing a mask, attacked the dirt and open drains
The person named Abhijeet Deepke, who started this entire campaign, has recently shared a video online with the handle ‘Cockroach Janata Party’, which has created a stir on the internet. In this three-minute video which is fast going viral on social media, a man wearing a cockroach-shaped mask is seen roaming around the dilapidated roads and smelly open drains of the city. The main objective of this video is to awaken the sleeping public and administration against the filth, open sewers and poor sanitation system in the city.
4 fun activities of the campaign, which are making the officers happy
This protest by the youth is completely different from the traditional protests. Such a flavor of creativity and digital satire has been added to it that even common people are increasingly connecting with it. Four major activities are being carried out under this campaign:
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‘Survival selfie’ with potholes: Youngsters are standing near the deadly and huge potholes on the roads, taking smiling selfies and writing funny captions on social media – “Even today I reached the office safely without any accident, like a cockroach, I too have amazing survival skills.”
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‘5-star’ rating of garbage dumps: The youth are declaring the heaps of garbage and overflowing drains that have accumulated for months outside colonies and main roads as ‘major tourist spots’ on Google Maps or social media and sarcastically giving them 5-star ratings.
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‘Best Civic Failure’ Awards: Specially designed satirical digital certificates are being distributed to local councilors, MLAs and top municipal corporation officials by directly tagging them on social media for the worst roads and waterlogged areas in their areas.
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Flood of viral memes and reels: Using the Cockroach filter on Instagram and
This unique digital and on-ground movement of the youth has made it clear that they are no longer in a mood to tolerate the plight silently. Now it remains to be seen whether the Municipal Corporation officials wake up from their Kumbhakarni sleep after this sharp satire of ‘Cockroach Janata Party’.
