look news india
Usually, when a person is working as a high-profile tech engineer in a big company, people think that his life is completely set. Even today in countries like India, many people look at manual labor or small part-time work with inferiority complex. But a very interesting and inspiring case has come to light from New York City, America, which has completely changed the definition of ‘Side Hustle’ (part-time business done along with the main job).
Kobi Goodhart, 28, who lives here, is working without leaving his full-time engineering job, taking care of dogs and walking them in his spare time. His monthly income from this unique and interesting work is around Rs. Rs 5.72 lakh ($6,000) It is much more than that, knowing which everyone is clenching their teeth.
How did the idea of this unique and ‘luxury’ business come about?
Kobi Goodhart shifted to New York City (NYC) in the year 2023. He had a deep love for animals and pets since childhood. Living in a very busy and fast-paced city like New York, he realized that the corporate and business class people here suffer from mental stress and severe shortage of time.
Rich and high-profile people do not have time to walk their pet dogs on time, exercise them or take proper care of them. Kobi sensed this everyday problem of the people and found a great business opportunity in it. He officially in the year 2025 ‘Goodheart Dog Company’ (Goodhart Dog Co.), which provides premium pet care services in ‘Lower Manhattan’, one of the most expensive and VIP areas of New York.
How do you manage time with an office job?
Kobi still works a 9 to 5 desk job as a full-time engineer in a renowned company. He has very smartly set the cycle of his side business according to the schedule of his main job:
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Morning Shift: Kobe’s day starts very early in the morning. He takes clients’ dogs for a walk early in the morning before leaving for his office.
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Use of lunch break: Even during his office lunch break in the afternoon, he takes out time to walk the dogs of some nearby clients.
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Evenings and Weekends: Their work continues on an even larger scale after the office is over in the evening and during Saturday-Sunday holidays.
Expanded business by forming a team instead of working alone
As Coby’s work grew in credibility among the wealthy clients of Lower Manhattan, so did the demand for him. After this, instead of getting tired alone, Kobe started thinking like a true businessman. He hired another dog walker and trained him professionally himself.
When Kobi is busy with his tech office work during the day, his assistant takes over the mid-day shift and takes the dogs for walks on time. Currently, Kobe and his team work closely together every day. 10 to 20 dogs Let’s take care of the job of walking. On weekends, they also hold dog training sessions and special check-ins with VIP clients.
Smart marketing with the help of word of mouth publicity and word of mouth
Kobi says that in this posh and small VIP community area of New York, when you provide excellent service to one client, they themselves become happy with your work and tell about you to other rich neighbors (mouth publicity). Apart from this they adopt a very practical and smart desi way of marketing.
During the walk, he befriends the security guards of tall and luxurious buildings and hands them his business card. Since the guards have complete knowledge of each wealthy person in the building, their lifestyle and the needs of their pets, they recommend Coby to needy dog owners. This allows Kobi to get premium clients directly without any advertising expenses.
Strategy of charging ‘luxury service’ and huge fees
Kobi clarifies that his company is not a typical dog walking service, but he has turned it into a ‘Luxury Pet Care’ Established as a brand. They charge huge fees depending on the size of the dog, its breed, behavior, location and timing. They provide a VIP and customized experience to each of their clients, taking full care of the dog’s safety and mental health. Kobi’s future goal is to take this business to such a point that he can completely say goodbye to his main tech job and focus completely on his dog company.
