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'Ration Shop'… A government shop in your area where you can get everyday commodities like sugar, pulses, wheat and rice at affordable government rates. It is possible that now you can see Mukesh Ambani also doing the same thing. That means you can get cheap grains, pulses, rice and other goods at the stores of his company Reliance Retail.
Mukesh Ambani's new plan
Mukesh Ambani has become the retail king of the country today. Smart Bazaar, Jio Store, Jio Mart have a strong hold not only in the retail sector but also in fashion, toys, jewellery. Now the government is trying to use this retail network of Reliance Industries to reduce inflation.
Can sell 'Bharat' brand goods
Talks between Reliance Retail and the Government of India regarding the sale of 'Bharat Brand' flour, pulses and rice have reached the final stage. According to media reports, the government wants to sell 'Bharat' brand flour, pulses and rice available at cheap prices through Reliance's retail network.
To deal with inflation, the government is trying to provide cheap ration to every section of the country. Besides, Mukesh Ambani will also benefit from this and he will be able to extend the reach of his retail network to the lowest class of the country.
What is the government's India brand?
The government launched the 'Bharat' brand after prices of everyday commodities like flour, pulses and rice skyrocketed in recent years. In this, people get flour, pulses and rice at concessional rates. It was launched in 2023. At present, the government sells the goods of this brand mainly through Nfed, NCCF, Kendriya Bhandar and mobile vans.
People who do not fall below the poverty line benefit from the cheap products of the 'Bharat' brand. Those who are not eligible to get free food grains under the Pradhan Mantri Garib Kalyan Anna Yojana. Thus, its benefits are mainly available to middle class people.
Under this brand, people get rice at Rs 29 per kg, flour at Rs 27.50 per kg and gram dal at Rs 60 per kg.