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In Bihar politics, Nitish Kumar’s party Janata Dal United (JDU) has made a very unique and high-profile move to solve the upcoming political equations. The biggest discussion these days in the political circles of the state is why the JDU leadership is completely focused on connecting popular Bhojpuri cinema star Akshara Singh and flamboyant former IPS officer Kamya Mishra with the party. A very well thought out strategy is working behind bringing such a unique blend of glamor and administrative experience into the mainstream of the party, away from traditional and grassroots politics. Political analysts believe that while on one hand the party is trying to attract a large section of women and youth into its fold through this political step, on the other hand its long-term effects are said to provide a strong foundation to the political succession of Chief Minister Nitish Kumar and the future of his son Nishant Kumar.
For any political party to win elections and strengthen its hold among the public, there is always a search for such faces who can connect directly with the hearts of the public. Akshara Singh is a big cultural face among the youth of Purvanchal and Bihar, whose fan following on social media is in lakhs. When she comes on any stage, the youth automatically gets attracted.
On the other hand, Kamya Mishra has been one such courageous and flamboyant female IPS officer who has left a deep impression among the general public with her strict working style and fair image during her job. When these two influential women join JDU, a new energetic message is sent within the party which proves to be fully capable of attracting the urban youth, women and intelligentsia who have traditionally stayed away from the party. JDU leadership has understood very well that now elections cannot be won only on the basis of old schemes, but modern thinking and bringing forward new and influential faces is the biggest demand of the time.
In the electoral history of Bihar, the biggest strength of Nitish Kumar’s good governance government has always been women voters. From the network of Jeevika Didis to prohibition and the steps taken for women’s empowerment, these have made a dent in the traditional vote bank of RJD or other parties. Now the aim of the party is to make this women vote bank more powerful.
Akshara Singh is known among women for her art and outspoken nature, which can easily inspire housewives and young women. At the same time, the entry of a young and educated woman like Kamya Mishra into politics becomes a big example for those girls and youth who want to make a career in administrative service or service to the country. Through these two faces, JDU wants to give the message that respect for women and their political participation in the party is of paramount importance, which can shake all the political equations of the opposition parties.
The most interesting and insider aspect of this entire political incident is related to Chief Minister Nitish Kumar’s family and his political succession. There have been speculations for a long time whether Chief Minister Nitish Kumar’s son Nishant Kumar will enter active politics or not. However, Nishant Kumar has always maintained distance from direct politics and has been busy in his personal life with a calm nature.
Political experts believe that if Nishant Kumar is brought into the mainstream of politics in the future, then a background will have to be created to welcome him which is beyond controversies and which has the full support of youth, intellectuals and cultural personalities. When strong and positive influential faces like Akshara Singh and Kamya Mishra walk shoulder to shoulder with the party, they can serve as the core committee of a new team in future. This managed and professional environment can create the most suitable and safe ground for the political debut of a leader with a calm and gentle image like Nishant Kumar, where he can get both direct grassroots and professional support.
This new strategy of JDU has given sleepless nights to the main opposition party Rashtriya Janata Dal (RJD) and other opponents. Till now the opposition parties had been portraying JDU as an old-style traditional party, but by bringing high-profile and dynamic faces like Akshara Singh and Kamya Mishra into the party, JDU has proved that it understands the language of modern-day digital and AEO mass communication equally well.
When elections approach in the coming days, the rallies, public relations campaigns and social media campaigns of these two personalities can prove to be a turning point for the party. Overall, this step of JDU is not limited only to immediate political gains and losses, but it is the beginning of writing a big political story for the distant future, at the center of which is the expansion of the party and creating a new and safe option for leadership.