look news india
Today is the era of complete digital revolution, where the medium of entertainment, education, news and exchange of information has changed from traditional television and print media to internet and social media platforms. In the wind of this digital transformation, the world’s largest video sharing platform ‘YouTube’ has brought an unprecedented revolution in the social and economic scenario of India. Till a few years ago, YouTube, which was considered only a medium for watching videos or listening to songs, has today become the biggest source of self-employment, business and bumper income for millions of youth of the country. According to a recently released official and detailed economic report, YouTube has contributed a huge amount of about Rs 18,000 crore to the Indian economy and Gross Domestic Product (GDP). Along with this, this platform has provided direct and indirect employment opportunities to more than 9.6 lakh people across the country. In this era of modern digital search, Google Discover, Answer Engine Optimization (AEO) and generative AI search, this report is a proof of how big a role the Internet and digital platforms are now playing in driving the mainstream economy of the country.
When a technical or digital platform contributes thousands of crores of rupees to the GDP of any country, it is an indication that the youth of the country are now moving away from the realm of traditional jobs and moving towards digital entrepreneurship. Through YouTube, not only are content creators earning big money directly through advertising revenue, brand sponsorship, merchandise sales and membership, but an entire service ecosystem has also been created around it. This ecosystem includes video editors, graphic designers, script writers, camera persons, sound engineers, digital marketing agencies and management firms who are making their living by working with these creators. When all these units work together, the economic value generated is directly added to the country’s gross domestic product (GDP). Modern search engine optimization (SEO) and geographical optimization trends show that youth from metros to small towns and villages are now becoming a strong part of this digital economy by creating content in their regional languages.
Creating new employment opportunities has always been a big challenge for developing countries struggling with the problem of unemployment, but the digital and creator economy has raised a new hope on this front. According to recent data, this huge network of YouTube has provided unique employment opportunities to about 9.6 lakh people in India. The special thing is that the people taking advantage of these jobs are not limited only to big metros like Delhi, Mumbai or Bengaluru, but youth from all the small towns and rural areas of Uttar Pradesh, Bihar, Rajasthan, Madhya Pradesh, West Bengal and South India are also included in it. With the help of a smartphone, a good internet connection and the creativity within them, today’s youth are setting up their own ‘digital media house’ or channel without any huge capital. Education, cooking, tech, vlogging and news channels made in regional languages (like Hindi, Bhojpuri, Bengali, Tamil, Telugu etc.) have created a wind of employment at the local level which has changed the definition of traditional jobs.
Not only individual creators are getting the benefit of this huge expansion of YouTube, but small, medium and big businesses (SMEs and Brands) of the country have also got the most effective medium to promote their products. Compared to traditional advertisements, companies are able to directly reach their right customers through targeted advertisements on YouTube. When a creator promotes a brand in his video, it not only increases the sales of that brand but also increases the income of that creator, which also brings revenue to the government treasury in the form of tax. Modern generative engine optimization (AI Search) and digital trends show that the graph of video based search and marketing is going to rise further in the future. Brands are now spending a larger portion of their marketing budgets on partnering with digital creators, giving the entire creator economy a new financial sustainability.