look news india
The combined valuation of India's winning XI in the T20 World Cup has reached billions and it could even break the brand value record of the Indian Premier League. According to investment bank Houlihan Lockie, the IPL is valued at $16.4 billion. Now you can understand how money will rain on these 11 players. Officials said that the brand deals of retired T20 players Virat Kohli and Rohit Sharma are expected to almost double. They said that other players who performed well on Saturday, Hardik Pandya, Jasprit Bumrah, Surya Kumar Yadav, Axar Patel, Arshdeep Singh, Shivam Dubey and coach Rahul Dravid are expected to get at least 50-70 percent appreciation. According to Sandeep Goyal, President of Rediffusion, the combined valuation of the commercial team will be in billions.
Flood of money for players
Companies and corporate leaders from various sectors started congratulating the team on social media platforms from Saturday night itself. Officials of sports management companies said that brand inquiries for advertising deals, especially for Bumrah, Pandya and Yadav, have started pouring in since Sunday morning. Abhishek Ganguly, co-founder and CEO of Agility Sports, said in a media report that all these players have different personalities. Ganguly said that a few years ago only a few players used to excel in such events. This time it is not so. There are many players in the team who have performed brilliantly throughout the World Cup.
Kohli's Rs 110 crore deal with Puma
Ganguly was the managing director of the Indian unit of German sportswear manufacturer Puma for nearly a decade, which has sponsored nearly a dozen cricketers. The team includes icons like Virat Kohli and women cricketers who have broken new ground. Puma wrote about the X on Kohli that he has saved his best for the last match. Kohli has signed a deal of Rs 110 crore with Puma. Ganguly said that many new players are also coming from small towns and ordinary backgrounds.