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‘Rocking Star’ Yash (Naveen Kumar Gowda), who crossed the boundaries of Kannada cinema and created a tsunami at the box office across the country and the world, is today counted among the most influential faces of Indian cinema. The historic and unprecedented success of ‘KGF Chapter 1’ and ‘KGF Chapter 2’ directed by Prashant Neel transformed Yash from a regional actor to a Pan-India megastar overnight. But Yash’s perspective on the stardom and glamor that the entire industry and the world runs after is very practical, mature and shocking.
Recently, during a wide-ranging conversation and panel discussion, when Yash was asked about his huge pan-India success, superstardom and the pressure that comes with it, he without any hesitation narrated the harshest and bitterest reality of the film industry. Yash said that stardom in the world of cinema is not a permanent property, rather it is a temporary bubble dependent on the public mood and box office results every week.
‘One Friday star and next Friday zero’: candid words on box office uncertainty
While talking about the biggest bitter truth of the film industry, ‘Friday Culture’, Yash said that no artist should ever let his success go to his head.
Yash expressed his views in detail and said:
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Luck changes every Friday: “In this industry, you can be a big star this Friday, everyone can praise you, but if next Friday your film does not pass the test of the audience, then you are left with nothing. Here, with every release, an artiste is reborn and old achievements expire.”
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The biggest danger of intoxication of success: The actor said that when an actor believes that he is invincible and the audience will come to the theater just because of his name, that is where his downfall begins. Public love is conditional; They love your work, your hard work, and the story you present, not your ego.
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Not the power of stardom, but the feeling of responsibility: According to Yash, instead of celebrating after success, there should be a feeling of responsibility as to how to give the audience an even better and authentic cinematic experience next time.
From bus driver’s son to global icon: The unwavering philosophy of staying connected to the ground
Behind this balanced and serious approach of Yash is hidden a tough struggle in his real life. Born in an ordinary family in Hassan district of Karnataka, Yash’s father worked as an ordinary bus driver in Karnataka State Road Transport Corporation (KSRTC) and Bengaluru Metropolitan Transport Corporation (BMTC).
To make his mark in cinema, Yash ran away from home with just Rs 300 in his pocket and worked as a backstage assistant and lightman in theater groups of Bengaluru. Starting from small roles in television serials, his journey to the top of Kannada cinema and then to becoming popular at the national level has been like a fairy tale.
Yash often mentions that when a person has seen poverty, struggle and rejection closely, he knows how to keep his feet on the ground even amidst earning crores and applause. Even today his parents live a simple life, and these family values keep Yash away from any arrogance or show off.
‘Pan-India’ is not just a business label, it is an idea to unite Indian cinema
Talking about the concept of Pan-India cinema, Yash made it clear that the use of the term ‘Pan-India’ should not be limited to just selling more tickets or dubbing of films.
Yash’s view on the future of Indian cinema:
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Breaking language walls: Yash believes that Indian cinema has now moved out of the narrow confines of ‘Bollywood’, ‘Tollywood’ or ‘Sandalwood’ and has become a national platform. Language is only a medium of communication, but human emotions, pain, bravery and love are the same across the country.
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The global power of local stories: Citing examples of films like ‘KGF’ and ‘Kantara’, he said that when you bring a local story rooted in your soil on screen with complete honesty and grandeur, it shocks the audience across the country and the world.
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Victory of collectivity: Yash reiterated that the Indian film industry will now have to leave regional competition and come on one platform to compete at the level of Hollywood and international cinema.
Long break after KGF 2: Thoughtful strategy for ‘Toxic’ and ‘Ramayana’
After the historic success of ‘KGF Chapter 2’ in the year 2022, while many stars had immediately signed two-three films, Yash did not announce a single new film for almost two years. He planned his next steps with great patience and wisdom.
Yash’s upcoming ambitious projects:
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Toxic: A Fairy Tale for Grown-ups: Yash is currently working on the film ‘Toxic’ being directed by famous National Award winning director Geetu Mohandas. It is an intense, dark and high-octane action thriller film set against the backdrop of drug mafia and underworld. Yash has made it clear that instead of repeating the image like KGF, he wants to give the audience a completely new and unexpected cinematic experience.
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Nitesh Tiwari’s ‘Ramayana’: Yash is going to play the powerful character of ‘Lankesh Ravana’ in Bollywood director Nitish Tiwari’s much talked about and mega-budget epic film ‘Ramayana’. Along with this, he is also the co-producer of this international level project. In this film, Ranbir Kapoor will be seen in the role of Lord Ram and Sai Pallavi will be seen in the role of Mata Sita.
Passion for work is the lasting legacy: Yash’s inspiring message
Putting an end to this game of stardom, fame and failure, Yash believes that for an actor, the only real wealth is his craft, his honesty and his hard work. Applause and awards are merely by-products of that journey.
This clear and serious statement of Yash is a big lesson for all those aspiring artists and cinema lovers who consider glamor as the ultimate destination. Along with being ‘Rocky Bhai’ for his fans, Yash’s simplicity and connection with reality makes him the most favorite superstar of millions of people in the country today.