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A very sad and shocking news has come out from the global fashion world and Hollywood corridors. Presley Walker Gerber, 27-year-old son of famous American supermodel and actress Cindy Crawford of the 90s and prominent businessman Rande Gerber, has passed away untimely. He breathed his last on Sunday, September 20, 2026, at a rehabilitation center in Los Angeles, California. Presley was the elder brother of internationally known model and actress Kaia Gerber, who recently gained recognition for her performance in filmmaker Ryan Murphy’s popular project ‘The Shards’. The demise of the rising model at such a young age has caused a deep wave of mourning among the entire fashion industry, celebrity community and her fans.
According to initial administrative and medical reports, Presley Gerber was undergoing treatment at a health rehabilitation center in Los Angeles, where he died on Sunday. However, details regarding the exact medical reasons for his sudden demise or any emergency complications have not been made public at this time. An official representative for Crawford and the Gerber family released a brief statement to the media during this extremely painful and sensitive time. The spokesperson clarified that the entire family is deeply shocked and deeply mourned by this irreparable loss, and they humbly request the media, fans and the general public to maintain personal privacy during this difficult time. The Los Angeles County Medical Examiner and local officials are busy completing the necessary formalities.
Presley Walker Gerber was born in 1999, just a year after Cindy Crawford and Rande Gerber married. Presley, who grew up under the glamorous influence of his parents and in the environment of the fashion world, was determined to make his own independent identity in the fashion world at a very young age. At the age of just 15, she signed a professional contract with IMG Models, one of the world’s largest modeling agencies. After this, in the year 2016, she made her historic runway debut for the famous luxury fashion house Moschino. Her effortless screen presence, sharp features and confidence soon made her the first choice of top designers. She then walked and shot for major campaigns for prestigious international brands like Dolce & Gabbana and Calvin Klein. In 2018, he was seen sharing the screen with his mother Cindy Crawford in the iconic Pepsi advertisement ‘This is the Pepsi’ aired during the Super Bowl, which was highly appreciated across the world.
In parallel with her life full of glamor and glitz, Presley Gerber had to face many serious ups and downs and mental challenges in her personal life. In 2019, California Police arrested him on charges of dangerous driving under the influence (DUI). After a legal hearing in this case, he was sentenced to three years of probation, which required him to perform two days of community service as well as successfully complete a mandatory recovery program related to the adverse effects of alcohol. After this, in the year 2020, he once again came into the international headlines when he got a bold face tattoo of the words ‘MISUNDERSTOOD’ (misunderstood) on his right cheek. There was a lot of criticism on social media regarding this tattoo, although he later got it removed through laser procedure. Presley had long struggled with mental health issues, depression and severe stress, for which he was seeking professional help.
Presley was born to Cindy Crawford and Rande Gerber in 1998, followed by her younger sister Kaia Gerber two years later in 2001. There was a very deep, intimate and cooperative relationship between the two brothers and sisters. The two participated in many international photoshoots and fashion weeks together and always encouraged each other’s careers. While Kaia Gerber is continuously scaling new heights in the world of modern fashion and acting, Presley’s untimely demise has shaken the happiness of the family. On social media, celebrities from around the world, including supermodels Naomi Campbell, Helena Christensen and fashion designers, have sent their heartfelt condolences to Cindy Crawford and Rande Gerber, expressing deep grief over the sudden loss of a promising young man.