look news india
The excitement regarding the upcoming assembly elections has started increasing rapidly in the political corridors of Uttar Pradesh and all the political parties are busy in solving their respective equations with full force. While on one hand the ruling Bharatiya Janata Party (BJP) is working on the traditional strategy of strengthening the organization at the booth level, on the other hand Chief Minister Yogi Adityanath has adopted a unique and effective way of connecting directly with the public. At the center of this new strategy are the youth and women of the state, efforts are being made to connect them directly through government welfare schemes and development works. Political analysts believe that the key to power in a big state like Uttar Pradesh has always been in the hands of young and women voters, and this direct public relations campaign of CM Yogi can prove to be a big masterstroke for the party. Let us know in detail what is this special strategy of Chief Minister Yogi Adityanath and how through this the party is engaged in further strengthening the electoral ground.
Government is directly reaching out to rural families through Anganwadi workers and women’s groups
Chief Minister Yogi Adityanath has made Anganwadi workers a part of his main strategy to reach out to the large section of women who are directly involved at the grassroots level. Recently, the government has taken a historic decision to increase the monthly honorarium of about 2.91 lakh Anganwadi workers, which has been implemented with immediate effect. Apart from this, by starting the ‘Our Anganwadi, Our Responsibility’ campaign in Varanasi, the government has given the message that women are the top priority of its administration. About 10.5 lakh self-help groups are working under the Rural Livelihood Mission of the State Government, by joining which more than 1.25 crore rural families have become self-reliant and out of these, more than 28 lakh women have become ‘Lakhpati Didi’. Giving equal rights to women on the security front, three women battalions have been formed in PAC in the name of Uda Devi, Jhalkari Bai and Avanti Bai, which present a strong and safe image of the government among women.
Rapid announcements to woo Gen Z and youth, biggest focus on employment and education.
Along with women, Chief Minister Yogi has taken many big steps to bring ‘Gen Ji’ and the youth, who play a decisive role in the politics of Uttar Pradesh, into his fold. In order to connect the youth with employment and higher education, it has been announced to give free scooters to 50 thousand meritorious girl students studying in the final year of graduation, due to which a lot of enthusiasm is being seen among the girl students. Along with this, the government has also announced that within the next six months, appointment letters for government jobs will be handed over to one lakh eligible youth of the state. ‘Project Praveen’ has been rapidly implemented to make the youth proficient in the field of technical education and skill development, under which thousands of students are being trained in employable areas like IT, apparel manufacturing and management through Uttar Pradesh Skill Development Mission in the financial year 2026-27. Strict laws have been made to bring transparency in examinations and to crack down on cheating mafias, which has further strengthened the trust of the youth towards the government.
Efforts to strengthen the social fabric through mass marriage planning and family bonding
Not only students and working youth, but also young couples and families who are going to make a fresh start in their lives have been brought under the ambit of this strategy. Under the ‘Mukhyamantri Samaj Vivah Yojana’, marriages of thousands of couples have been solemnized in the current financial year and the government aims to widen its scope and extend its benefits to remote areas of the state. Through these events, the government is directly connecting emotionally and socially with lakhs of families. Apart from this, the model presented by CM Yogi to connect Uttar Pradesh with economic prosperity by promoting cultural revival and religious tourism has created new employment opportunities for the youth of the state. The youth and small businessmen there are directly benefiting from the boost that the huge crowd of tourists has given to the local economy in Kashi, Ayodhya and Braj region.
Preparation to enter the electoral fray on the basis of transparent governance and strict law and order.
This entire political strategy of Chief Minister Yogi Adityanath is based on the fact that development, security and good governance are the surest weapons to win any election. Unlike the anarchy, corruption and rigging in examinations during the tenure of the previous governments, the present government has made the entire process online and transparent. The policy of zero tolerance against mafias and criminals has created an environment of law and order in the state which is being openly appreciated by the general public. Women now feel more secure and youth seem confident about their future. When all these beneficiary sections exercise their franchise in the upcoming elections, it will be interesting to see what outcome the opposition has with this strong and grassroots public relations strategy. At present, this direct communication campaign of CM Yogi has become the biggest and most talked about center of politics of Uttar Pradesh.