Shock to consumer durables company’s earnings! Products became expensive by 5%, yet profits fell by 40%; Share also fell 37% in 1 year

Consumer durables sector company Whirlpool of India has released the results for the quarter ending September 2026. There was growth in the company’s business, but rising costs kept pressure on profits. In such a situation, according to the results, the company has increased its focus on premium products and has also increased the prices to control the cost.

How were the results?

The company’s consolidated revenue in Q2 FY27 increased by 14% year-on-year to ₹1,873 crore. At the same time, Consolidated EBITDA was ₹ 40 crore and Profit Before Tax (PBT) before exceptional items was ₹ 34 crore.

Why did the company’s profit fall by 40%?

The company’s profits were under pressure due to commodity inflation, rising crude oil prices and weak rupee. Additionally, investment in the refrigerator and air conditioner category was also impacted by costs related to new energy regulations and the launch of new premium products.

The company’s consolidated EBITDA margin in Q2 FY27 stood at 2.1%, which is 140 basis points lower than the same quarter last year.

Why was the decision taken to increase the price by 5%?

Whirlpool of India has implemented an additional price increase of about 5% from November 1, 2026 to mitigate the impact of rising costs. According to the company, strategic price increases and internal cost control measures have helped in reducing inflationary pressure to some extent.

The company’s P4G program works to increase cost efficiency in different business segments. Investors will keep an eye on what impact the price increase has on sales, revenue and margins in the coming quarters.

Company bet on premium products

The company launched a 4-door, 654 liter premium refrigerator named Luxuriem during the quarter. The company says that industry volume growth, changes in strategic prices and increasing share of premium product portfolio contributed to the revenue growth.

At the same time, the company’s subsidiary Elica India also registered growth. In the second quarter, its revenue increased by 12% and PBT by 22% on an annual basis.

How did the stock perform?

Shares of Whirlpool of India were priced at ₹838.05, up ₹2.90 or 0.35% from the previous closing price of ₹835.15. However, the stock’s performance in the long term has been weak.

The 52 week high of the share has been ₹ 1,364.70 and low of ₹ 706.30. The current price of the stock is about 38.6% below its 52-week high.

What is important for investors?

Revenue growth and focus on premium products are positive signs in Whirlpool of India’s results. On the other hand, the decline in margins suggests that cost pressures still remain a challenge. The impact of the company’s nearly 5% price increase and cost control measures will be significant in the coming quarters. In such a situation, investors should keep an eye on the improvement in EBITDA margin along with revenue growth, demand after price increase and company’s costs.