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Delta Galil will expand its business in India in collaboration with Reliance Retail and create an apparel innovation platform focused on the Indian market. The entire process for which is almost complete.
We will do business in 50-50 percent partnership
Reliance Retail Ventures Limited (Reliance Retail), India's leading retailer, and Delta Galil Industries Limited, a global manufacturer and marketer of branded and private label intimates, activewear, loungewear and denim apparel for women, men and children, today announced a strategic partnership in India, wherein the two companies will operate in the country through a 50:50 joint venture.
Delta Galil will benefit greatly from the rapidly growing Indian market
The partnership intends to establish a dedicated apparel innovation platform to meet the unique demands of Indian consumers. Known for its innovation and product excellence, Delta Galil will leverage this joint venture to expand its presence in the fast-growing Indian market, offering its portfolio of intimate apparel and activewear brands across retail, wholesale and digital channels. Through this collaboration, Delta Galil will also help the joint venture design and manufacture products from Reliance's own well-established brands.
Welcoming Delta Galil to the Reliance Retail portfolio, V Subramaniam, Managing Director, Reliance Retail Ventures Ltd, said, “Delta Galil’s reputation as a global innovator in intimate apparel and activewear matches well with Reliance Retail’s commitment to deliver superior quality and introduce innovative products to the Indian consumer. Together, we are set to enhance variety for consumers in the intimate apparel and activewear segment on our retail platform.”
Reliance Retail is one of the fastest growing retail companies in the world
Echoing the above sentiment, Delta Galil CEO Isaac Dabah highlighted the strategic importance of the partnership and said, “Reliance Retail is one of the fastest growing retail companies in the world and we are very proud to partner with this company as we are well-positioned to tackle India's dynamic market of over 1.4 billion customers. “This collaboration will enable us to combine our product design, innovation and manufacturing capabilities with Reliance Retail's extensive retail network and distribution reach.
Delta to launch family lifestyle stores in next 18 months
This will pave the way for rapid growth of the intimate apparel and activewear category across the country. We look forward to embarking on this journey with Reliance with the initial launch of the Athena brand of men's and women's intimate apparel in the next 18 months at Delta Family Lifestyle Stores.
As the country's largest retailer, Reliance Retail has local sales and distribution expertise. The joint venture will enable Reliance Retail to leverage Delta Galil's deep industry expertise and innovation capabilities in intimate apparel and activewear, both product categories set to grow significantly in the Indian market.