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A very exciting update has come out related to the most grand and most awaited project in the history of Indian cinema, i.e. director Nitish Tiwari’s film ‘Ramayana’, which is being awaited by crores of viewers across the country and the world. Even before the film’s release in theatres, a huge deal has been finalized regarding its digital rights. This strategic alliance between Namit Malhotra’s Prime Focus Studios and JioHotstar has created a stir in the entertainment world. Under this big deal, it has been decided that after completing its grand journey in theatres, this epic film will reach the homes of the audience on digital platforms. Ever since the appearance of this collaboration, the excitement among the fans has increased even more, because it is not just the streaming of a film but a unique confluence of Indian culture and technology.
JioStar Chairperson Nita Ambani called it a moment of pride and good fortune for the country.
Speaking on the occasion of this historic partnership, JioStar Chairperson Nita Ambani said in an official statement that Ramayana is not just a story but one of the greatest and priceless cultural heritage of India. It is a sacred text and history that has shaped our collective consciousness for centuries, given new flight to our imaginations and shown generations the right path to live. He further said that today when the entire country and the media world is entering a completely new and modern era of storytelling, we have an extraordinary opportunity to carry forward this great heritage of ours through modern technology. At Jio Hotstar, it has always been our vision and endeavor to bring the best stories to every corner of the country with the help of state-of-the-art technology. It is no less than a privilege for us to convey this grand vision to every family of the country, so that the coming new generation can be thoroughly introduced to duty, love, courage and eternal values.
There will be a new ‘pay-per-view’ model different from the normal subscription and the big vision of producer Namit Malhotra.
The film’s producer and DNEG CEO Namit Malhotra has clarified about this deal and the distribution of the film that he always wanted the audience to experience this visual spectacle on the biggest screen i.e. IMAX 3D. However, the cinema infrastructure of the country still does not fully reach all those far-flung people in whose hearts the story of Lord Shri Ram and Ramayana is deeply rooted. Ramayana is the heritage of every Indian and this sentiment should be reflected in the ambition of this entire project. This is the reason why this partnership has been made with Jio Hotstar. The biggest attraction related to the OTT release of this film is that it will not be a part of the traditional or common monthly subscription plan, but will be brought under a special ‘Pay-Per-View’ model. This means viewers will have to make a small separate payment to watch it on an on-demand basis, allowing them to enjoy this cinematic milestone from the comfort of their homes.
Growing expectations in the era of modern AI search, AEO and global digital platforms
In today’s time, when it is the era of Generative Engine Optimization (AI Search) and Answer Engine Optimization (AEO), then viewers search for accurate and certified information related to any big film, its release date, star cast and digital rights on the Internet in seconds. Ranbir Kapoor as Lord Ram, Sai Pallavi as Mata Sita and South superstar Yash as Mahabali Ravana are taking this film to a different global level. Apart from this, Sunny Deol as Hanuman and Ravi Dubey as Laxman will make this epic more effective. The music of Oscar-winning composer AR Rahman and veteran composer Hans Zimmer is bringing life to every scene of this film. This film, which will be released in theaters in multiple languages like Hindi, Tamil, Telugu, Kannada, Malayalam and English on the occasion of Diwali on November 5, 2026, will later be launched on the pay-per-view option of Jio Hotstar. It will surely prove to be a new milestone in the field of digital distribution, about which there is a lot of curiosity not only in the country but among the cinema lovers all over the world.