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Pink tax on women: Generally you must have heard about taxes like Income Tax, Corporate Tax and GST, but have you ever heard about Pink Tax? Thus, Pink Tax is not an official tax imposed by the government. But companies collect this tax only from women. So let us know what pink tax is and how it is imposed.
Why is pink tax in discussion?
Pink tax is imposed on products used by women. Kiran Mazumdar-Shaw, founder of Indian pharmaceutical giant Biocon, has posted on social media about the pink tax. Which is now going very viral. After this, discussion has started regarding this pink tax. However, the pink tax is a global issue. Kiran has posted a video of media personality Dr. Sanjay Arora in her post. In his video, Dr. Sanjay has shown the difference in prices of women's and men's products.
What is pink tax?
Pink tax is not an ordinary tax. Especially when a product is made for women, it can be said that this tax reflects gender discrimination. Simply put, it is a tax that women pay for products made for them.
How is this tax imposed?
Generally, the price of make-up items, nail paint, lipstick, artificial jewellery, sanitary pads etc. is quite high. Additionally, women pay more than men for products that both men and women use, such as perfumes, pens, bags, hair oils, razors, and clothing. That means, even if the company making these products is the same, their prices are different. Also, women have to pay more than men to get a haircut at a salon. This is what pink tax looks like.
market behind pink tax
Generally people believe that women are very conscious about their beauty. Therefore they use more personal care products than men. These companies take advantage of this. They attract women to buy these products through good packaging and marketing. So if seen this way, in comparison to the salaries of women and men working in the same position, men get more salary, but if we talk about pink tax, women pay more tax than men.
Pink tax is a global problem
Pink tax is not just an Indian issue. Research from the US and UK has found that women's personal care products are routinely more expensive than men's. Apart from this, services like dry cleaning also charge more for women's clothes.
Mazumdar-Shaw gave a powerful message to consumers about the pink tax. He said, “Pink tax! There is shameful gender bias. Women should stay away from such products. Women should boycott these companies.”