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A very painful and heart-wrenching news has come out from Jinjiang city of Fujian province in East China. On Thursday, July 9, 2026, at noon, a massive fire suddenly broke out in a huge multi-storey shoe factory located here. In this devastating fire, at least 28 people died a painful death by being burnt alive. Considering the seriousness of the situation, China’s Ministry of Emergency Management immediately dispatched rescue teams and a high-level joint working group to the incident site. The video of the sky-high flames and thick black smoke rising from the factory has created a stir on social media, seeing which everyone is shocked.
The orgy of death broke out at 12 noon: Workers kept begging for life on the roof amid clouds of smoke
According to official information received from government news agency ‘Xinhua’ and state broadcaster CCTV, this massive fire broke out at around 12 noon, when hundreds of workers were working inside the factory. The fire broke out in a large manufacturing unit of ‘Huiteng Shoe Company’ located in Jinjiang city. Within no time the fire engulfed many floors. According to local media reports, the fire spread so fast that the workers did not get a chance to get out and dozens of people ran to the roof of the building to save their lives, where they remained trapped for a long time. In the video footage, the entire building is seen burnt, black and surrounded by huge clouds of smoke.
President Xi Jinping’s strict order: increased strength in search operation, strict instructions to fix accountability
There was a stir in Beijing as soon as the news of this heinous accident was received. Expressing deep sorrow over this national tragedy, Chinese President Xi Jinping has issued instructions to the administrative officials in a very strict tone. Jinping has ordered that all efforts should be put into search and rescue operations to rescue people trapped under the debris. Along with this, he has laid special emphasis on the fact that the real causes of the accident should be immediately ascertained and the negligent officers and management should be held accountable and such strict legal action should be taken against them that it will set an example.
Factory owner and manager behind bars, all bank accounts of the company locked
Acting under China’s strict security laws, the police administration has taken prompt action. According to Xinhua report, the owner of Huiteng Shoe Company and the main in-charges of the factory were immediately taken into custody by the police. Along with this, all the corporate bank accounts of the company have been sealed with immediate effect to prevent future legal compensation and investigation from being affected. The city’s fire department said that Xinjiang is called the ‘shoe capital’ of China, where there have been cases of neglect of safety standards. The exact technical cause of the fire is currently being forensically investigated, and the actual condition of the injured admitted to the hospital is also being ascertained.