look news india
According to the new rules of TRAI, OTP SMS will stop coming from 1st November. According to the new rules of TRAI, telecom companies will not be able to send commercial SMS. Telecom operators in India have expressed concern over the new rules of the Telecom Regulatory Authority of India (TRAI), which are going to be implemented from November 1. According to this rule, it will be mandatory to trace transactions and service SMS coming from banks, e-commerce platforms and other financial institutions, which were earlier exempted. If there is any interruption in any message then that message will be filtered.
Telecom companies have said that many leading institutions (PEs) and telemarketers are not yet ready to follow these rules, which may hamper the delivery of OTP and other important messages. Cellular Operators Association of India (COAI) has informed TRAI about this issue and has appealed to extend the date of implementation of this new rule. Telecom companies like Jio, Airtel and Voda-Idea are included in this association. TRAI has directed that telecom companies will not allow such messages to reach customers which cannot be traced.
According to the report, telecom operators have said that telemarketers and PEs have not started implementing the necessary technical solutions. In such a situation, messages containing OTP and other important information will not reach people.
It is believed that around 1.5-1.7 billion commercial messages are sent every day in India, so due to these rules the messages may take a lot of time to be delivered or may get delayed. Telecom companies have suggested that these rules should be implemented in 'logger mode' from November 1 so that if any wrong signal is sent, it can be noted and appropriate action can be taken. The industry has promised that the delivery of ad volumes will be brought into 'blocking mode' by December 1.
