look news india
Whenever a big story of change is written in the history of Indian society and environmental protection, there is definitely a true and effective initiative of someone behind it. These days, one such inspiring and heart-touching news is coming out from Noida, the high-tech and rapidly developing city of Uttar Pradesh, which has created a stir from social media to the ground. ‘Bittu Tabahi’, known for his unique style and influential statements on social media, had some time ago issued a serious appeal regarding the pathetic and polluted condition of the Yamuna ghats of Noida. The general public and especially the youth did not take his appeal as just a message, but considered it a big responsibility towards their city and the environment. The result was that today a caravan of thousands of youth has descended on the Yamuna ghats of Noida, carrying brooms and garbage bags in their hands and is fully engaged in cleaning the banks of this holy river. Let us know in detail in this report how a small appeal has created a huge campaign of cleanliness in Noida.
The region of Noida and Greater Noida is today known across the country for modern industrial development, high-rise skyscrapers and excellent infrastructure, but at the same time, the ever-increasing pollution on the Yamuna River and its ghats passing through it has been a serious concern for a long time. Plastic waste, religious material, liquor bottles and industrial waste scattered everywhere on the banks of river Yamuna had completely spoiled the appearance of this historical and religious place. At a time when the local administration and common citizens were turning away from their responsibilities, social media influencer and activist Bittu Tabahi raised this issue with full vocalness. He released a video message through his social media platforms shocking the youth of Noida in which he asked that if we hand over a polluted and dead river to our future generations, then what is the use of our development? His frank and direct appeal touched the hearts of the people and from here the foundation of this big change was laid.
In today’s digital era, the power of social media can be gauged from the fact that when a voice is raised with the right intentions, it takes the form of a nationwide or local mass movement in a moment. The appeal made by Bittu Tabahi was not a traditional political speech, but a message that struck straight to the heart in the language of a common youth. He had appealed to the youth to spend some of their weekend time in cleaning the Yamuna Ghats of Noida instead of spending it in malls or parties. As soon as this video went viral, there was a storm of positive reaction in the digital space. Youth started campaigns like ‘Clean Yamuna Noida’ on Instagram, YouTube and X (formerly Twitter). Within no time, thousands of students, college youth, professionals working in technology companies and local residents started giving their consent to join this campaign. This is proof that today’s youth is also aware and if he finds a popular face who shows him the right direction, then he stands at the forefront to bring about change.
For the last few weeks, every Sunday morning the view of Yamuna Ghats of Noida is completely changed. There is no protocol of any big leader or government department visible, rather a caravan of youth wearing T-shirts and jeans is seen, whose enthusiasm and passion is surprising to everyone. Someone is collecting plastic waste with big sacks in their hands, while someone is polishing the stairs of the ghat with a broom. Not only the local youth of Noida are involved in this mega campaign, but environment lovers from neighboring NCR areas like Delhi and Gurugram are also coming in their vehicles to contribute to this campaign. There is no sign of fatigue on the faces of these youth, rather a different kind of peace and pride is visible in cleaning their motherland and the river. Such collective efforts not only strengthen social unity but also inculcate the importance of labor and sensitivity towards the environment in the younger generation.
The most positive aspect of this entire campaign is that it is not only cleaning the filth spread on the ghats of Yamuna, but is also giving a new life to the local environment and geographical balance of Noida. By cleaning the river banks, a favorable environment is also being created for the birds and aquatic creatures coming there. Seeing this passion of the youth, the local administration and municipal corporation officials have also started cooperating in arranging garbage collection vehicles and dumping vans, due to which an excellent coordination of public participation and administrative will is being seen. Bittu Tabahi himself remains in the field throughout this campaign and keeps encouraging the youth. He says that this fight is not of any one person, but it is the collective responsibility of all of us to save our rivers from getting dirty. This successful campaign of Noida has now set an example for the youth of other cities of the country that if determination is made then any big problem can be solved with public cooperation.