look news india
In Uttar Pradesh, a big digital step has been taken to provide authentic and accurate information about government schemes, policies and development works to the common citizens at a fast pace. Uttar Pradesh Information and Public Relations Department (UP) has launched its official YouTube channel “Suchna Pravah”.
The grand launch of this new digital platform was jointly done by Information Director Vishal Singh and Additional Information Director Arvind Kumar Mishra. On this proud occasion, film producer Abhay Kumar Srivastava, film production manager Sandeep Pandey and many senior officers and employees of the Information Department were also specially present.
Direct communication through digital medium: Center for reliable and authentic information
In today’s modern and technological era, “information flow” has been implemented by the department to curb misleading news and reach the public directly. official digital platform Has been prepared as.
Following are the main objectives behind starting this YouTube channel:
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Propagation of public welfare schemes: To provide animated and simple language information about all small and big public welfare schemes run by the Uttar Pradesh government directly to the villagers and urban citizens.
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Transparency and authenticity: The public can get data about any government decision, cabinet decisions, government orders and new development projects from absolutely reliable and authentic sources, so that they can avoid middlemen or fake news.
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Instant Feedback and Communication: To establish quick and direct communication through digital medium by eliminating the distance between the government and the common people.
Documentaries and special ground reports will be broadcast
The “Suchna Pravah” YouTube channel will not just be a general information provider platform, but is being developed as an informative and informative entertainment hub. The following content will be broadcast regularly on this channel:
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Special Documentaries: High quality documentaries on Uttar Pradesh’s cultural pride, tourist destinations and major infrastructure projects (like expressways, metros and airports).
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Ground Special Report: Inspiring success stories of people whose lives have seen positive changes by availing the benefits of government schemes.
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Government campaigns and live events: Live streaming of all important government campaigns, state level festivals and special programs of the Chief Minister in the state.
“Information flow will become a strong bridge between the government and the public” – Information Director
Information Director highlighting the utility and future vision of the channel Vishal Singh Said:
“In the present times, digital media has become the fastest and most effective medium of mass communication. Today every citizen has a smartphone in his hand. In such a situation, the ‘Suchna Pravah’ YouTube channel will work to further strengthen the links of communication between the government and the general public. Through this modern platform, we will present the complex policies and development works of the government to the people in a very simple, interesting and attractive audio-video format, which will increase awareness.”
While talking about updating the department on the digital front, Additional Information Director Arvind Kumar Mishra Told:
“With time, our department is establishing new dimensions of mass communication by adopting modern technologies and social media tools. ‘Suchana Pravah’ will prove to be a milestone in taking Uttar Pradesh’s rapid development journey and achievements of transparent governance to every corner of the state. With this, citizens will not only get correct information about the schemes, but they will also be able to avail their full benefits by applying on time.”
This new initiative of the Uttar Pradesh government is being considered extremely commendable and far-reaching in terms of quick exchange of information in the digital age.