look news india
In today’s time, it has become very difficult to predict when a storm will erupt in the virtual world of social media and when celebrities will be targeted. Recently, social media users started criticizing actress Kriti Sanon and her sister Nupur Sanon over an advertisement (Rakhi Ad) released on the occasion of the holy and sacred festival of Raksha Bandhan. The love and bonding between the two sisters was shown in this advertisement, but some netizens did not like the clothes worn by Nupur Sanon in that advertisement and they started targeting both the sisters by calling it against the culture. When trolling started crossing the limits and negative comments started coming in, Nupur Sanon broke her silence on this entire matter and gave a befitting reply to the critics. After this blunt answer of Nupur, a new and big debate has started on the internet whether it is appropriate to question and troll a celebrity’s attire in this way.
Why were social media users angry over Rakhi advertisement and what was the whole controversy?
During the festive season, many types of advertisements are released by various brands, which often attract the attention of the public. Famous Bollywood actress Kriti Sanon and her sister Nupur Sanon were seen in this advertisement released on the special occasion of Raksha Bandhan. The mutual love and dedication of the two sisters towards each other was clearly visible in the video. However, as soon as the advertisement came out, a section of social media started raising objections as to why modern or western style clothes were worn in the advertisement related to a traditional and family festival. Some people started trolling the two sisters, allegedly calling it against Indian culture and tradition. Gradually this small thing became a big issue on social media and people started linking it with the debate on culture and clothing without any concrete reason.
Nupur Sanon’s sharp retort: ’When I and my family don’t mind, why should you?’
Instead of being troubled by the constant criticism and negative comments of trollers, Nupur Sanon came forward with great confidence and silenced the critics. Nupur said in clear words that Kriti Sanon is not only a famous actress but also her own real and beloved sister. Asking the question bluntly, he said that when the person working in this advertisement and wearing it herself and her family do not have any problem or problem with this, then what problem are outsiders or trollers facing with this? Nupur also clarified that the attire completely depends on the individual’s choice and the demand of the project, about which there is no need for some people in the society to create unnecessary hue and cry. His bold and candid answer won the hearts of his fans and many came out in his support.
Celebrity fashion, social media trolling and our mental narrow-mindedness
This entire incident once again highlights how celebrities are targeted on social media by exaggerating small and unnecessary things. In a democratic and modern country like India, where on one hand the young generation believes in wearing clothes of their choice and living independently, on the other hand a section of social media still does not desist from doing moral policing in everything. Experts and psychologists believe that trolling anyone on social media without thinking reflects the suppressed frustration and narrow mindset of the people. Nupur Sanon’s response so boldly teaches that instead of attacking the trollers, if a strong stance is taken at the right time, such negativity can be curbed to a great extent. However, after this incident, the debate has once again intensified that it is very important to respect the personal life and personal freedom of celebrities.
The endless debate of personal freedom versus social morality
In today’s digital age, artists and people associated with public life are tested at every step. Their clothes, their style of speaking, their way of celebrating festivals and even their family relationships are weighed in the scales of social media. This case of Nupur and Kriti Sanon has once again forced us to think whether we as a society are becoming too intolerant? When two sisters are carrying out their relationship and work with full honesty, raising objections about clothes and creating unnecessary controversy cannot be justified in any way. It should be hoped that from such incidents people will learn that instead of unnecessarily interfering in anyone’s personal matters, we need to make our thinking more positive and broad, so that the real freedom of art and expression can be protected.