Many films in Bollywood become hits as soon as they are released, but there are some which create history by reaching the verge of flop. there is one such movie ‘Duty’which was released in 1967. The film initially lacked audiences in theatres, but a unique strategy made it the third biggest blockbuster of the year. Come, let us know the interesting story of this film.
Which movie is this?
We are talking about the superhit film released in 1967. ‘Duty’ of. Was in lead role in this film Jeetendra, Babita KapoorAnd Aruna Irani‘Farz’ was one of the most important films of Jeetendra’s career, which made him an overnight star.
The story of becoming a blockbuster from a flop
When ‘Farz’ was released, in the beginning 12 weeks Till now it did not find any special audience. The box office collection was almost zero due to lack of audience in theatres. This film was on the verge of flop, but then Jitendra played such a move which changed the fate of the film.
Jitendra’s unique strategy
Jitendra in his own money After spending the money, he bought all the tickets of the film in the 12th week. Their aim was that theater owners should not remove the film and that it should at least 15 weeks Remained on the screen till. His clever trick worked. The film gradually started becoming popular among the audience and crowds started gathering in theatres. Right in front of the eyes ‘Duty’ Became the third highest-grossing film of 1967.
Rating found on IMDB
The film ‘Farz’ is still appreciated among the audience. IMDB but it 6.2 Rating Has been found. This rating is proof that the film managed to make a place in the hearts of the audience.
‘Farz’ made Jitendra a superstar
The success of ‘Farz’ proved to be a milestone in Jeetendra’s career. This film gave him not only a reliable actor rather than making him an overnight superstar.