Indians prefer to talk to AI instead of humans

Compared to other countries in the world, 57 percent of Indian consumers prefer talking to AI than humans. They rely more on AI tools for information about new products, new services. Its global and Asia Pacific estimates are 39 percent and 48 percent respectively. This includes artificially enabled tools like chat GBT, chatbot etc. This has come to light in a survey conducted by software company Adobe. The State of Digital Customer Experience survey asked Indian consumers questions related to product decisions, customer support, returns and cancellations, etc. About 39 percent of them preferred to interact with both humans and AI chatbots.

Europe-US brands have AI budget

Brands in Europe and the US are twice as likely to already have an AI budget and internal usage policies in place. According to the report, about 59 percent of Indians will stop buying from a brand that is transparent about their personal information.

Concerned about Indian consumer data

Adobe's report states that Indian consumers are most concerned about the responsible and ethical use of their personal data. It said that 53 percent of Indian brands are committed to improving their Zen-AI capabilities in the next 12 months. While 76 percent already have the option of Zen-AI.