Indians have become health conscious, 73% get this information before buying breakfast

Farmly's Healthy Snacking Report 2024: A new survey reveals that 73 per cent of Indians prefer to read the ingredient list and nutritional values ​​before buying snacks, indicating a growing awareness about healthy snacks in the country. The Healthy Snacking Report 2024, released on Sunday, is based on a survey of over 6,000 people across India and aims to examine consumption trends.

73 percent of people get this information before buying snacks

73 percent of those surveyed prefer to read ingredients and nutritional value labels before making a purchase. Of these, 93 expressed a desire for transparency and information about healthy options. According to the report, 9 out of 10 Indians are looking for alternatives to everyday items.

Checking the contents of food packages for potentially harmful substances

The report comes in the wake of rising cases of adulteration in food products such as spices, sweets and fast-moving items. The issue has prompted consumers to be more vigilant, with many checking the contents of food packets for potentially harmful substances.

Products rich in nutrients are people's first choice

The survey found that 9 out of 10 people are looking for healthier options even in traditional breakfasts. Specifically, about 60 percent of Indians are now choosing products with healthier ingredients like nuts, seeds and whole grains.

Makhana (foxnuts) and dry fruits have emerged as popular choices in the healthy snacking segment. According to the report, 67 per cent of Indians opt for these nutrient-rich options.

Makha's trusted snack in India

“The growing popularity of makhana in India shows that 59 per cent of people consider it a reliable snack. This is followed by Gen Z (49 per cent) and Gen X (47 per cent), which shows its popularity among all age groups. Moreover, more than 70 per cent declared that their favourite time to snack is with evening tea/coffee.