look news india
In recent years, India has seen a significant increase in men seeking cosmetic procedures, marking a significant departure from traditional notions of male beauty. Dr Alina, an experienced dermatologist from Mumbai and Dr Kislay Saurav, a leading dermatologist from Bengaluru, share insights on this emerging trend and shed light on its underlying factors and implications.
Question 1: Are more men getting cosmetic surgery than before? Can you tell its quantity?
Dr. Alina says, “Yes, there has been a significant increase in the number of men undergoing cosmetic procedures compared to previous years. Although exact figures may vary, the growth in this sector is quite significant.
The men's grooming and grooming industry has increased in popularity, resulting in a significant increase of up to 29% in men choosing cosmetic surgery.
Dr. Kislay Saurav echoes the same sentiment, “Over the past decade, there has been a significant increase in the number of men seeking cosmetic procedures in India. While accurate quantification requires recent data from medical associations and clinics, anecdotal evidence and industry reports suggest a clear increase.
Question 2: To what do you attribute this trend?
Dr. Alina shares, “This trend is due to the increasing awareness about skin care, the influence of social media and changing social norms that now accept beauty and cosmetic treatments for men. This shift reflects the widespread acceptance of self-care and the importance of looking and feeling one's best, contributing to the increase in men seeking cosmetic procedures.
Dr. Kislay Saurav believes that the growing interest in cosmetic procedures among Indian men may be due to several factors. She further added, “Changing social norms have given rise to a more inclusive definition of beauty and self-care.”
Question 3: What services did men receive in the past and what are the popular treatments among men nowadays?
Dr. Alina believes that there has been a significant change in men's attitude towards personal grooming in recent years. While in the past, the focus was primarily on basic beauty practices, today, there is a growing trend toward more comprehensive self-care routines. Dr. Alina believes, “Men are now taking an interest in advanced skin care techniques, using products and treatments such as Botox, fillers, hair and beard transplants and rhinoplasty.”
Dr. Kislay Saurav says, “Traditionally, men in India primarily seek treatments that focus on aesthetics, such as laser hair removal and reducing acne scars. However, contemporary trends indicate diversity in priorities.
Question 4: What price are they willing to spend?
Dr. Alina says, “Men have a wide range of options when it comes to investing in their skin care. They can choose from affordable skin care products to more expensive surgical procedures that can cost lakhs of rupees. Additionally, there are non-surgical cosmetic procedures available for men to consider.
Q: Can you describe the demographic?
Dr. Alina: The demographic is wide but it predominantly consists of middle-aged professionals. With their increased financial stability and disposable income, they are more likely to invest in products and treatments that can help them achieve and maintain a youthful appearance.
Q: Do you think men now face pressure to look a certain way?
Dr. Kislay Saurav: The changing landscape of social expectations and the influence of media have undoubtedly contributed to increased awareness about appearance among men in India.
Q: Any interesting data or anecdotes you can share with me?
Answer: Traditionally, this industry primarily serves female consumers, with women seeking various treatments to enhance their appearance and boost their self-confidence. However, an interesting trend has emerged in the form of an increasing number of male customers entering the market. It is estimated that by 2040, approximately 35% of clients in the aesthetic medicine industry will be male.