Coolpad is bringing a budget smartphone with the world’s widest display, with a unique design and 16:10 aspect ratio, the price will be less than ₹ 15,000.


For the last few years, there has been a trend in the smartphone industry for devices with tall and narrow displays, in which the aspect ratio of 19.5:9 or 20:9 is usually seen. But now tech brand Coolpad is preparing to break this trend and introduce a completely unique smartphone. The company claims that it will be among the select smartphones with the world’s widest display in the regular Android smartphone category. While Huawei recently introduced the wide-screen slab style Pura

According to the information revealed, this new smartphone of Coolpad has a 6.3 inch LCD display, which comes with a special aspect ratio of 16:10.

  • More horizontal space: Due to the wider width compared to traditional smartphones, users will not have to repeatedly zoom or scroll while reading e-books, viewing PDFs and documents, browsing the web and working on spreadsheets.

  • Tablet feel: When held in hand, it feels like a compact tablet or digital e-reader.

  • Bezels and rear design: A traditional chin (border at the bottom) is seen on the front of the phone, while a pill-shaped horizontal camera module is provided on its back panel, whose structure is reminiscent of the camera visor of the Google Pixel series.

Keeping the budget range in mind, this smartphone is being offered with 4G connectivity. Its main specifications are as follows:

  • Processor: It has a MediaTek Helio G99 octa-core processor based on TSMC’s 6nm process. This chipset delivers great power efficiency and smooth performance for everyday tasks, social media scrolling, video streaming and casual gaming.

  • RAM and Storage: The phone is expected to be available in 4GB and 6GB RAM and 64GB and 128GB internal storage options.

  • Connectivity: Dual 4G VoLTE, Wi-Fi, Bluetooth and USB Type-C port will be supported.

On the software front, this device will be equipped with modern features. The company’s in-house DroiClaw Zhunge AI model has been integrated in the phone, which will help in on-device intelligence, smart search and task automation. This smartphone will work on a customized operating system based on Android 16, which has been specially tuned to scale apps optimally on this wide 16:10 screen layout without stretching.

On the price front, Coolpad has placed it squarely in the realm of budget buyers:

  • Expected Price: In China, this device has been listed for pre-order at a starting price of 999 Yuan (approximately Rs 14,000 to Rs 14,400).

  • Budget Segment: The arrival of such a unique wide-screen form factor in the sub-Rs 15,000 category can be a big attraction for users who want the experience of both a phone and a mini-tablet in a single device.

  • Global and India launch: After the sales start in the Chinese market this month, the company may consider introducing it in select global and Asian markets as well. The announcement of its official availability in the Indian market is still awaited.