look news india
IPL teams in $100 million club: World cricket’s biggest T20 league IPL is not only showering money on the players, but the team is also benefiting from it. In the last one year, the brand value of IPL has increased by 13 percent to Rs. 1.10 lakh crore ($12 billion). With this IPL has joined the 100 million dollar club.
According to a report by Brand Finance, a brand valuation organization, the popularity graph of IPL is continuously touching the sky. In which the brand value of T20 league is Rs 20 crore. There has been an increase of Rs 1 lakh crore. In which the brand value of the four playing teams has crossed 100 million dollars (Rs 1.1 lakh crore).
CSK dominance
For the first time in the history of IPL, the brand value of four teams has halved. Mahendra Singh Dhoni fame Chennai Super Kings (CSK) is at the top of the 1000 million dollar club. Its brand value has reached $122 million. In second place is Rohit Sharma’s Mumbai Indians, whose brand value is $119 million, while Royal Challengers Bangalore is identified with Virat Kohli. The brand value of this team has reached 117 million dollars. Whereas Bollywood’s King Khan Shahrukh Khan’s team KKR has achieved a brand value of $ 109 million.
12.5 lakh employment opportunities increased
The annual IPL T20 league provides direct and indirect employment opportunities to 12.5 lakh people in the country. It is noteworthy that the IPL market has expanded to UAE, Saudi Arabia, America and Australia. The brand value of IPL increased by 80 percent in 2023. Rs. in 2022 14688 crores, which will increase to Rs.14688 crores in 2023. 26438 crores.
IPL Top-10 Franchise Brands
| Team | brand value | bounce |
| Chennai Super Kings | 122 million dollars | 52 percent |
| Mumbai Indians | 119 million dollars | 36 percent |
| Royal Challengers Bangalore | 117 million dollars | 67 percent |
| Kolkata Knight Riders | 109 million dollars | 38 percent |
| Sunrisers Hyderabad | 85 million dollars | 76 percent |
| Rajasthan Royals | 81 million dollars | 30 percent |
| Delhi Capitals | 80 million dollars | 24 percent |
| Gujarat Titans | 69 million dollars | 5 percent |
| punjab kings | 68 million dollars | 49 percent |
| Lucknow Super Giants | 60 million dollars | 29 percent |