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Bournvita Healthy Drink News: The central government has ordered e-commerce companies to remove Bournvita from the healthy drink category. The Ministry of Commerce and Industry has issued a notification in this regard. According to which, all e-commerce websites have been instructed to remove all drinks including Bournvita from the healthy drinks category from their platforms.
According to a market study, the size of the energy drinks and sports drinks market in India is $4.7 billion. Which is expected to grow at a compound annual growth rate (CAGR) of 5.71 percent by the end of 2028.
A committee constituted under section (3) of the National Protection of Child Rights Act, 2005 conducted the investigation, the ministry said in a notification. In which it was found that this product does not meet the definition of healthy drink.
Notably, a healthy drink is defined under the Food Safety System Act 2006. This type of product was directed by the Food Safety and Standards Authority of India on 2 April not to misuse the term energy drink or healthy drink.
High sugar content information
The National Commission for Protection of Child Rights had last year issued a notice to Bournvita manufacturing company Mondelez International India Limited. In which it was told that there is a complaint that this product contains a large amount of sugar. Also, some of the elements included in it are harmful for the health of children. The company was therefore ordered to review and withdraw all misleading advertising, packaging and labels of its products.
How safe is this type of powder?
On whether energy drinks and energy powders, including Bournvita, are actually healthy for children or not, experts say that there has been no specific research on the harm caused by chocolate powder. If it gets adequate nutrients and good quality, it does not cause any serious harm. However, too much sugar can harm children.
Instructed to remove these products from health category
FSSAI directed all e-commerce companies not to label dairy-based, cereal-based and millet-based beverage products as healthy or energy drinks. The term energy drink is used only for carbonated and non-carbonated beverage-based flavored products.