look news india
In today’s digital and social media era, making reels, shorts and videos is not just a hobby but has become a major source of career and income for the youth. Meanwhile, the Bihar government has taken a very wonderful and historic decision for social media influencers and content creators. In the state cabinet meeting, amendments have been approved in ‘Bihar Social Media and Other Online Media Rules’, under which if any creator makes videos related to government schemes and programs, he will be given huge financial incentives. According to this new policy, depending on the performance and views of the video, an additional payment of up to Rs 10,000 will be made for every 1 lakh views and a maximum amount of up to Rs 1 lakh can be received on a single video.
Big decision of Bihar Cabinet and new social media policy
The government has taken this step with the aim of promoting the increasing influence of social media and digital governance in Bihar. The proposal of the Information and Public Relations Department was given the green signal in the State Cabinet meeting chaired by the Chief Minister. Under this amendment, now creators who promote public welfare schemes, development works and policies of the state government through digital platforms will be financially encouraged. The government believes that today’s young generation connects very quickly through reels and short videos, hence this modern strategy will prove to be very effective in taking government schemes to the masses.
How will the amount be received and what rules have been decided?
To avail the benefits of this new scheme of the government, some necessary conditions and procedures have also been decided. No creator will become directly eligible for this scheme, but for this it will be mandatory for him to be empaneled through the Information and Public Relations Department of the government. As per the rules, when a listed creator uploads videos or reels based on government schemes, his performance will be reviewed after 30 days. The payment process will be proceeded only after official verification of the views received on the video. According to the provision, Rs 10,000 can be given for 1 lakh views and in the same ratio, after completing 10 lakh views, a maximum amount of Rs 1 lakh can be given for a video.
New employment and earning opportunity for youth
The craze of video making and reels is continuously increasing among the youth of Bihar. In such a situation, this incentive policy brought by the government is no less than a boon for the local creators of the state. Now the youth of small towns and villages will also be able to showcase their art through mobile and also earn a good amount of money by spreading information about government schemes in a creative manner. Analysts believe that this step will not only provide economic support to digital creators, but government policies will also be easily accessible to the general public through modern technology in a transparent manner.
Official Notification and Further Process
After this big decision of the state government, the Information Department is soon going to issue a detailed notification, in which the complete process of registration, eligibility criteria, valid social media platforms and other guidelines will be clearly shared. Along with this, rules have also been made to regularly check the transparency of social media handles and followers so that any kind of irregularities can be avoided. Overall, this time has brought a great opportunity for the talented youth of Bihar to open a new avenue of income on digital platforms by using their creativity.