look news india
The Top 10 trending list that comes every week on OTT Platforms based on audience choice and viewership has brought very surprising results this time. Daily soaps and Bollywood content, which have been ruling the TV and digital space for a long time, have been overtaken by live sports this time. According to the latest viewership report of Ormax and various OTT tracking platforms, Indian viewers have showered maximum love on live sports and reality content instead of drama shows this week, due to which the ranking table has completely changed.
FIFA overtakes cricket to become number 1 (football)
Cricket is generally considered to be the most watched sport in India, but this week a big history has been created in terms of OTT viewership. Beating high-profile sports streaming like the India-England cricket series FIFA The matches have secured the first position (Number 1 Position). Live football matches and high-voltage thrills kept Indian audiences glued to their OTT screens, leading to sports streaming breaking all previous viewership records.
‘Anupama’ reaches 10th position, Lock-up and Laughter Chefs continue to shine
The most shocking decline in this entire list is the show of Rupali Ganguly, who is called the queen of TV and OTT. ‘Anupamaa’ Have been seen in. This show which was once in the top 3 has now slipped to the top 3. 10th Position But it has arrived. According to the audience, the viewers are feeling a bit bored due to the continuous drama and long leap. On the other hand:
-
Number 8: The new season of Kangana Ranaut/Munawar Faruqui fame reality show ‘Lock Up’ is making its mark.
-
Number 5: Bharti Singh and Krushna Abhishek’s hit comedy-cooking show ‘Laughter Chefs’ is entertaining the audience with laughter.
-
No. 3 & 6: Popular drama ‘Thukra Ke Mera Pyaar’ and sitcom ‘Taarak Mehta Ka Ooltah Chashmah’ are still maintaining a strong hold in the top 10 list.
Audience is rapidly shifting towards sports and reality genre
These OTT viewership figures clearly show that the mood of the Indian digital audience is changing rapidly. People are preferring to watch live sports (like football and cricket) and unscripted reality/comedy shows rather than traditional saas-bahu dramas and long TV serials. OTT platforms may make major changes in their content and streaming strategy in the coming weeks.